Midea opens 1ST Showroom for Home Appliances at Eros Digital Home in BurJuman
Eros Group – the sole distributor of world-renowned brands, including Samsung, Hitachi, TCL and Linksys, is showcasing extraordinary solutions of surprisingly friendly home appliances brand, Midea, on a grander scale at the Eros Digital Home store in BurJuman Centre, Around 2000 sq. ft. of space at the store has been solely dedicated to the global brand, giving consumers a chance to see Midea’s diverse product offerings in the home appliances segment.
The store was inaugurated by Deepak Babani, CEO, Eros Group, Niranjan Gidwani, Deputy CEO, Eros Group and Sophie Shao, Head of Marketing at Midea International, Elvis Wang, General Manager, Midea Middle East, in the presence of senior management from Midea and Eros Group.
Eros Group has an exclusive partnership with Midea after a deal was signed between both companies earlier this year, in May. The Home Appliances giant total revenues in 2015 is over US$21 billion; which is a sign of the brand’s popularity in the home appliances segment not just in Asia but across the globe.
The company has an extensive range of products that include premium refrigerators, kitchen appliances, including cookers, stoves, dishwashers and ovens, as well as washing machines, dryers, vacuum cleaners, water and environmental appliances. These will now be part of the product range available at the dedicated section at the Eros Digital Home store in BurJuman Centre.
Representatives of Midea and Eros Group expressed their satisfaction about the collaboration and decision to open a dedicated section for Midea’s products. This store is also in line with both company’s strategy to offer better services and more products to consumers who have shown an interest in buying home appliances.
Elvis Wang, General Manager of Midea Middle East, commented: “Bringing the first showroom in the region to Dubai we want to show to all our customers that we are serious in our promise: we are here, we are easy accessible and reachable. We do follow our strategy bringing surprisingly friendly products with the most benefits to our consumers. And it is great benefit that we share same principles and vision with our regional partner Eros. Both of us see huge potential in Midea as a brand, both of us are strong to make it happen, both of us are moving the same direction. And following our slogan we try to help our customers “make yourself at home”.
Commenting on the prestigious opening, Deepak Babani, CEO, Eros Group, said, “We are extremely pleased to showcase Midea exclusively at the Eros Digital Home store in BurJuman Centre. We have met with a favorable response from our customers for Midea’s products after we tied up with the brand. Dedicating more space to Midea is a testament to our strong partnership with one of Asia’s best electronics companies. Midea provides a comprehensive product portfolio and vast production capacity to meet the growing demand for quality home appliances and consumer electronics. It has a distinct range of innovative, yet affordable products, and we are happy to offer these at our store in BurJuman Centre.
“As one of UAE’s leading electronics distributors, we have built a strong and enduring relationship with our customers, and we will continue to offer them from respected brands such as Midea through the dedicated store. We are sure our customers will appreciate this decision, as we will also soon provide them with experiential offerings such as cooking classes, home and kitchen care tips as well as the Hello HomeMaker Mornings.”
Niranjan Gidwani, Deputy CEO, Eros Group, also expressed his excitement at the opening of the dedicated section. “This is an important relationship for Eros as Midea is one of the most successful electronics brands in Asia. Eros is also an ideal partner for the electronics brand; we have multiple retail stores across UAE, 15 world-class brands in our portfolio, and industry recognized awards, among other accolades.
“Like Eros Group, Midea has grown from strength to strength because of its consistent quality and focus on innovation. The extensive range of products, which Midea brings with it, provides our customers with a wider choice of home appliances and other products – at great prices,” he said.
Eros Group is one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East, and has made more than AED 4.5 billion in revenues.
