LEAP Launches SAUDI IGNITE PROGRAM, 36 Initiatives Worth SAR 4.2 Billion #LEAP22

Riyadh, February 02, 2022, SPA — The “LEAP”, global tech conference hosted by Riyadh, announced today the actual launch of the digital content program “SAUDI IGNITE PROGRAM” with an estimated budget of SAR4.2 billion.

The program aims to regulate and activate the digital content markets in the Kingdom, via facilitating the participation of the private sector in the market through regulations, in addition to conducting integrated governance that catalyzes expansion, encourages innovation, and attracts various investments.

The program launched “36” initiatives, including financing initiatives aimed at financing and establishing investment funds to develop local content to promote growth in the video, audio, games, and digital advertisement sectors, as well as regulatory initiatives to make amendments to legislation and regulations in order to facilitate work systems and protect data, privacy and property rights. The initiatives also included the sector of training.

These initiatives in various sectors will raise the size of the digital content market in the Kingdom to three times by 2030.