Geely Launches the new Preface in Saudi Arabia: With Perfected Presence it’s set to lead the segment

Riyadh, May 5, 2024 – Geely Wallan proudly announce the launch of the new 2024 Preface, introducing a new sedan in one of Saudi Arabia’s most crucial and fiercely competitive automotive segments “Sedan Segment-C”. 

The launch of the Preface in Saudi Arabia heralds a new era of automotive excellence, further accelerating the brand’s commitment to providing Saudi customers with unparalleled luxury, innovation, and safety. Mr. Fahad bin Saad Al-Wallan, Chairman of Wallan Holding Co. commented, “The new Preface is a reflection of our idea for the future of ICE sedan in the Kingdom of Saudi Arabia.” He added, “This car is made for those who seek the best value, where every element in this car is a testament to the relentless pursuit of perfection, meticulously coordinating every detail with precision and passion. From its stunning performance to its breathtaking aesthetics, the Preface is crafted not only to meet the desires of discerning drivers but to surpass them.” 

The new Preface comes to redefine the sedan segment in a fresh and bold direction with a perfected presence, distinctive design, leading features and innovation, and the outstanding performance with best-in-class power. 

The Preface will also command the segment with unparalleled space and comfort, boasting the largest dimensions in its class, offering the widest interior space, and brimming with a suite of unmatched features from every angle.

Alex Gu, General Manager of Geely Auto Middle East, commented, “The new Preface represents Geely’s relentless pursuit of pushing boundaries and envisioning the future, seamlessly integrating technology and design.” He added, “Our commitment to leadership and excellence remains unwavering, and the Preface serves as evidence of our promise not to offer just cars, but unforgettable and enduring experiences.”

Design: Redefining sedan grandeur with class leading dimensions & flawless lines

Preface offers a meticulously crafted sedan experience, tailored to exceed expectations and provide the best-in-class driving experience. It offers the perfect presence to enter a world where every curve and line exceeds what is ordinary or familiar. The Preface front end – an automotive masterpiece that is designed to embody perfection at every turn. With an unwavering commitment to excellence, design seamlessly integrates form, technology, and power to redefine the essence of comfort and innovation. From its engineering marvels to its aesthetic beauty, serving as a testament to setting new standards in this segment.

The Geely Compact Modular Architecture (CMA) platform has played a significant role in shaping the design of the Preface. Leveraging the advanced capabilities of the CMA platform, Preface has achieved a harmonious balance between aesthetics, functionality, and performance. The CMA platform’s adaptable architecture allowed for innovative design elements to be seamlessly integrated, resulting in a sedan that not only exudes elegance but also delivers exceptional driving dynamics. From its sleek exterior contours to its spacious and meticulously crafted interior, every aspect of the Preface reflects the engineering excellence enabled by the Geely CMA platform.

The Preface interior design: Spacious, Modern, Tech-savvy, and Luxurious 

Preface provides an oasis of luxury with a wheelbase of 4825 mm, featuring an interior design that speaks volumes of refinement and craftsmanship. Every touchpoint within the cabin has been significantly enhanced, blending comfort with functional performance in a space designed to exceed expectations. 

In the Preface cabin, which is the widest in its class in terms of dimensions and available space, design excellence is manifested in a luxurious blend of refined luxury and advanced technology embodying the spirit of modern times. With the Preface, it’s not just about driving, but the entire experience. 

With CMA, the Preface is offering spaciousness and meticulously engineered advancements to combine comfort and ride quality, with safety and stability, not only enhance the journey but also ensure unparalleled protection for every passenger.

With exquisite flaw-free interior designs, unprecedented spaciousness, and an atmosphere filled with purity with CN95 cabin air filter, numerous luxury details offer a rich riding experience: the symphony of the road, the luxurious Harman Infinity sound system, a leading panoramic sunroof in its class with an area of 0.5 square meters, a large 13.2-inch responsive screen, a user-friendly and intuitive interface, and many functions at your fingertips, six-way power-adjustable seats with four-way lumbar support and front seat cooling, and many other features.

Powertrain: No compromise on Performance and Driving Pleasure

The new Preface leads the competition in its class in performance numbers, offering driving pleasure paired with control and precision, featuring the Drive-E 2.0 TD engine, the top-tier of its kind in its class, named one of the Wards top 10 engines in the world, a 7-speed DCT transmission, maximum power of 215 horsepower, the strongest torque in its class with a maximum of 325 Newton-meters, acceleration of 6.9 seconds (0-100 km/h), the fastest in its class with transmission efficiency of 98%, and a braking distance of 35.9 m/100 km, the shortest in its class. The CMA platform also plays a pivotal role in ensuring driving pleasure through the chassis engineering that ensures driver total control and minimizes body-roll through enhancing torsional rigidity. 

Safety & driver Assistance:  Redefining the Driving Experience with cutting-edge ADAS Systems

The new Preface offers the most advanced technologies in its class not only to enhance the journey, but also to ensure unparalleled protection for every passenger. The front end is equipped with advanced features seamlessly blending with its luxurious design, embodying a cocoon of safety without compromising on performance. The Preface comes equipped with special features such as the leading L2 ADAS intelligent driving assistance system in its class with multiple front and rear radars, adaptive cruise control, highway assistance system, in addition to lane departure warning. Geely demonstrates its deep commitment to safety through the Preface’s high safety structure, the sturdiest in its class with 72.98% high-strength steel, and featuring numerous airbags, ensuring peace of mind on every journey.

As another manifest to Geely’s continued commitment to customer care and relentless pursuit of customer satisfaction, the new Preface is the first amongst Geely models to come with one of the markets best manufacturer warranties that covers 7 years / 250,000 KM, offering piece-of-mind and ensuring a pleasurable ownership experience for all Geely customers. This warranty will also be offered on all 2025 Geely models.

The new Preface is now available at all Geely Wallan showrooms across Saudi. For more information or to schedule a test drive, please visit  https://www.geelyksa.com/new_preface or contact your nearest store.