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Katch International Shines a Spotlight on Saudi Arabia’s Hospitality Industry

Katch International Shines a Spotlight on Saudi Arabia’s Hospitality Industry

The agency, which is renowned for doing things its own unique way, opened its newest offices in The Kingdom at the start of this year and since then has continued to deliver exceptional results for its clients across various sectors

Riyadh, Saudi Arabia (14 May 2024): Katch International, renowned for its strategic and innovative approach to public relations and events management, continues to make significant strides in the Saudi hospitality market. Since establishing its Riyadh office at the start of 2024, Katch has been on a mission to redefine how PR is done in the country, already partnering with several leading names like Four Seasons, Pierre Hermé Café, The Address Hotel Jabal Omar Makkah, and The Hotel Galleria Jeddah Curio Collection by Hilton to enhance their brand presence in the Kingdom. Since the opening of its Riyadh office, Katch has consistently demonstrated its expertise and ability to redefine the PR landscape, mirroring the Kingdom’s dynamic growth in luxury and hospitality services.

The agency has previous experience in the Kingdom and its strategic initiatives have already been setting new standards in the industry, pioneering significant events and promotions that resonate with the sophisticated Saudi market. Katch was one of the first companies to introduce groundbreaking entertainment events to the country, such as the fantastic visual show iLuminate and the iconic K-pop band BTS’s first performance in Saudi Arabia, showcasing their ability to stay ahead of industry trends and set new benchmarks for excellence.

Some of Katch’s other former notable achievements include the organisation and promotion of landmark events such as the UNTOLD Dubai, which drew in over 185,000 attendees, and the highly successful management of Live Nation’s BLACKPINK concert, which broke entertainment records in the Kingdom. 

The company’s efforts have not gone unnoticed, with Katch being honoured as one of the top 30 PR firms in the Middle East by Caterer Middle East this year. This acknowledgement highlights how the agency is able to not only secure impactful media coverage but also develop high-stakes campaigns that engage and inspire.

Reaffirming its dedication to the region, Katch International is committed to fostering local talent and contributing to the Saudi economy. The Riyadh office is not only a hub of operations but also a centre for nurturing the next generation of PR professionals in the Kingdom. The team is actively expanding, welcoming talented individuals who bring fresh, creative ideas to the table.

“As we continue to expand our operations and deepen our roots in Saudi Arabia, our focus remains on pushing the boundaries of what is possible in PR and event management,” said Georgie Woollams, Founder of Katch International. “We are aiming to not only meet the expectations of our clients but to exceed them in every way possible, ensuring that our partners stand out in a competitive market.”

Founded in 2011, Katch International is a PR and events agency known for its creative approach and outside-the-box thinking. Headquartered in Dubai with offices in London and Riyadh, Katch continues to set industry standards and redefine excellence in public relations and event management across multiple sectors.

As Katch International continues to grow and expand its footprint in the Middle East and beyond, the company remains dedicated to providing innovative and effective PR solutions for its clients. For more information about Katch International and its range of services, visit  

About The Author

Shima Zamil

Social media Marketing, Creative copywriter, Arabic- English translator, and Community management

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