“Huawei Saudi” and Digital Government Authority (DGA) Announce Cooperation to Enhance Saudi Government App Experience
Alriyadh, 21 March 2024: Huawei Saudi Arabia and the Digital Government Authority (DGA) of Saudi Arabia announced a significant collaboration in the digital transformation and emerging technologies, to enhance the accessibility, elevate the digital content and user experience of government applications on Huawei devices in the Kingdom.
This partnership between DGA and Huawei Saudi Arabia signifies a shared commitment to building a more accessible and user-friendly environment for citizens and residents in Saudi seeking government services. By leveraging the power of emerging technologies, the collaboration will achieve key objectives like expanding service reach through targeted advertising on Petal Ads, and exploring AI-powered solutions to further enhance accessibility and user experience. This partnership paves the way for the future of government services in KSA, ensuring long-term accessibility and efficiency through the integration of emerging technologies.
“At DGA, we are committed to raise the quality of government services provided and improving customers’ experience of those services, in line with the Kingdom’s ambitious vision 2030”, said Eng. Yasser Faleh AlShammari, Vice Governor of Business and Digital Transformation at DGA. “This partnership with Huawei Tech Investment Saudi Arabia is a step forward in achieving that goal.
“Huawei is dedicated to providing a seamless and enriching app experience for our users in Saudi Arabia,” said Mr. Keith Li, Vice President of Huawei Tech Investment Saudi Arabia. He added: “This collaboration with DGA represents a significant step forward in making government services more accessible and user-friendly for all. We look forward to working together to drive innovation and enhance the digital government experience in the Kingdom”.
Huawei’s robust application governance mechanisms will aid DGA in mitigating the circulation of fake government applications, safeguarding user security and data privacy. DGA will also provide Huawei with valuable integration guidelines and support through workshops, and offline events. This will facilitate the publishing of more government apps on HUAWEI AppGallery, expanding the selection of available services for users.
DGA and Huawei Saudi Arabia will collaborate on joint marketing activities aligned with industry events such as LEAP, HDC, Gather, and GITEX. This will serve to strengthen the brand image of both parties within the Saudi market. This collaboration will also enable the development of more innovative and user-centric services for the Saudi public.
