82% of KSA residents commit to Ramadan fitness resolutions as New Balance Ramadan Fitness Survey uncovers emergence of night movement during holy month
- New Balance Ramadan Fitness Survey 2024 looks at the physical health commitments, attitudes and habits of KSA residents during Ramadan.
- Almost two-thirds of KSA residents report higher energy levels at night and over half opting to prefer to exercise after Iftar
- 79% of residents also credit fasting during Ramadan for enhanced self-discipline through fitness commitments
- New Balance to continue Run Your Way campaign by launching ‘You Run the Night’
Riyadh, Saudi Arabia, March 18, 2024: As this Ramadan provides a time for reflection, community, and celebration, a new study by New Balance reveals that as well as spiritual purification KSA residents are also prioritizing physical fitness and well-being during the holy month.
The New Balance Ramadan Fitness Survey 2024 sheds new light on the fitness commitments, attitudes and habits of KSA residents during Ramadan, unveiling new insights into the active lifestyles of KSA residents during the holy month. Consequently, New Balance has launched the ‘You Run the Night’ campaign in collaboration with KSA brand ambassadors Amy Roko and Saudi Reporters, to encourage movement after iftar.
Spiritual renewal aligned to physical improvement.
Showing the deep connection of self-discipline for mind and body during Ramadan, 82% of KSA respondents said they set specific Ramadan fitness goals or resolutions, with the vast majority (79%) saying fasting during Ramadan makes it easier to stick to their fitness routines.
Over two-thirds (67%) of KSA residents said they find it easier to maintain fitness goals during Ramadan, with time of workouts identified as the biggest change people make to their fitness activities during the holy month.
Nighttime Ramadan active fitness.
As well as a commitment to physical well-being the results also show that physical activity mainly happens at night with the emergence of a new ‘night audience’ of citizens and residents. Over 6 out of 10 residents (64%) reported higher energy levels at night during Ramadan with more than half (51%) saying they are most active and opting to exercise after Iftar and further into the night.
A diverse Ramadan fitness palette.
The study also found a rich canvas of physical activity preferences of KSA residents during Ramadan, with almost three-quarters (72%) immersing themselves in a diverse array of activities, including aerobic dance classes, yoga, running, gym sessions, and cycling.
Stuart Henwood, New Balance’s MENA Regional Manager, said, “Ramadan is a very special moment for everyone worldwide as a period for enhanced reflection, contemplation, and celebration with family and friends. While it can be easy to lose track in between the hectic Ramadan schedule, the importance of movement cannot be underestimated.”
“Movement is rooted in our running heritage, and we are proud to play our part in encouraging everyone to run your way, celebrating self-expression and determination, values that New Balance has stood for over many years. As a reflection of New Balance’s commitment to help individuals stay active during Ramadan, we are continuing our Run Your Way campaign by encouraging movement throughout this month, where people of all ages can exercise and celebrate movement while removing stereotypes and promoting a more inclusive and positive view of running, no matter how you run,” he continued.
