European Technology ‘Made in Belgium’ Successfully Delivered at CES 2024 with strong Validation of High-End Solutions.
BRUSSELS/LAS VEGAS, Jan 24, 2024 – Belgian Tech companies reaped a rich harvest at CES 2024, the world’s most powerful tech event in the world.
The 13 companies hosted by the Wallonia Export & Investment Agency at the Belgium Pavilion packed a punch with new contracts, strong sales leads, investment partnerships, distributor agreements and global validation of their innovative solutions in a range of industries, from Food & Beverages, Smart Building, Medical Devices to Semiconductors and AI-driven solutions throughout.
Gary Shapiro, President and CEO of the Consumer Technology Association, the producers of the CES trade show, cut the ribbon in presence of Belgium’s Ambassador to the USA, HE Jean-Arthur Regibeau and US West Coast Trade Commissioner Hubert Goffinet. ““No other event in the world connects the full ecosystem of the tech industry like CES,” says Gary Shapiro, President and CEO of the Consumer Technology Association (CTA). “CES is the hub where business leaders meet, dream, and solve.”
A visit of Stevie Wonder marked the interest of high-profile celebrities to the Belgium Pavilion.
PainGone, the handy drug-free pain relief alternative, scored high marks in the US with Wal-Mart considering adding their range of FDA-approved medical devices in their range. Quentin Janssens, CEO: “CES 2024 was an eye opener for us in terms of strong leads from global companies in the USA, APAC and LATAM regions as well as of the validation of our product range with the American public who embrace PainGone as a convenient, economic alternative to expensive medication, appreciating the lack of side-effects whatsoever.”
The lightweight image compression solution, AV-over-IP and smart video compression solutions of intoPIX attracted system integrators in the medical and automotive sectors “with important projects kicking off in the short-term,” Katty Van Mele, Business Development Director said.
Smart Cities and Industry 4.0 experts Phoenix AI also found a very receptive audience at CES 2024 with automotive and medical equipment manufacturers signing up to EDGE AI. “A US Government agency straightaway connected with a Request for Quotation,” Laurent Renard, CEO said, in addition to signing distributors in the USA and Asia. “Cherry on the cake is the recent signing of a contract with a leading railway company in France, a lead from last year’s edition of CES!”
Ajinomatrix, IO.LAND, Semactic, Tonomia, TIMI also built a high-end B2B sales funnel and partnerships that they are convinced will translate in sales as their solutions matches “exactly the needs of our future customers”, CMO Tonomia Olivier Vandermeersch explained.
Pitches at MyGlobalVillage, a Tech ecosystem embracing 31 countries, opened doors to VCs and major investment funds for a growing range of Belgian Tech companies from Wallonia. “Participating in the MyGlobalVillage event not only confirmed our engagement with key venture capitalists but also significantly broadened our visibility among potential business partners, paving the way for enriched network connections and expanded market prospects,” Geoffroy Van Humbeeck, CEO aSMARTWORLD, noted.
“Who Dares Wins,” Guy Vanpaesschen, Lead for the Digital Economy at the Wallonia Export & Investment Agency’s said. “See you in Vegas in 2025!”
CES 2024 At A Glance
∙ 2.5+ million net square feet of exhibits (Up 15% from CES 2023)
∙ 4300+ exhibitors, including 1400+ startups in Eureka Park
∙ 135,000+ attendees, with a record 40%+ from outside the U.S.
∙ 5000+ global media and content creators
∙ 60% of Fortune 500 companies represented
∙ 250+ conference sessions with 1000+ speakers
