AJ TRUTH wins XP Music Future’s initiative, XPERFORM’23 launched in collaboration with YouTube
– “I’m so honoured and pleased that I won this competition. To be a winner, you must plan to win, prepare to win, and expect to win. I will continue to put the hard work in and reach people’s hearts. AJ Truth had this to say after his emotional win.
This year’s XPERFORM, launched in collaboration with YouTube and amplified by FORMULA 1 STC SAUDI ARABIAN GRAND PRIX, stands as a platform for aspiring vocalists in the MENA region. This year, AJ TRUTH has been awarded as the winner over a field of fierce competitors that spanned thousands of talented artists across the Middle East and North Africa. The climactic moment unfolded at XP 2023, where the final 5 artists delivered awe-inspiring performances evaluated by a panel of esteemed judges of industry leaders and experts.
“I’m so honoured and pleased that I won this competition. To be a winner, you must plan to win, prepare to win, and expect to win. I will continue to put the hard work in and reach people’s hearts. I want to thank XP management, the judges, and all the people who supported me and believed in me, DiggN production in particular – your trust in me will never be wasted.”
XPERFORM serves as the ultimate platform where star quality, charisma, and exceptional vocals are put to the test. Entrants seized the opportunity to showcase their unique talents via a Live Audition day and through a YouTube Shorts challenge where artists were challenged to submit a performance using YouTube shorts while applying best practices for artists on YouTube which was acquired during YouTube’s 1-1 bootcamp earlier this summer. The pinnacle of this journey leads to the grand stage of XP Music Futures 2023, where the triumphant winner of XPERFORM 2023 was rightfully crowned.
AJ TRUTH will go on to perform at the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX in Jeddah in 2024, along with the top 10 contestants from the competition putting them center stage at one of the biggest events in Saudi Arabia. As a bonus, AJ TRUTH has also landed an exclusive collaboration with MDLBEAST Records, and a one-year access to the Music Hub, in Riyadh. The future is truly bright for music coming out of the MENA region with AJ TRUTH pushing the standard further.
