National Auto Parts Company (NAP) celebrates its official launch in the Kingdom

The National Auto Parts Company (NAP), a subsidiary of the Petromin Corporation, celebrated its official launch, headlined “The Auto parts revolution is here”, on the 17^th of January at Al Faisaliah Hotel in Riyadh, Saudi Arabia.

The event saw an excellent turnout of attendees, including customers and key supplier partners, senior executives of NAP and Petromin corporation as well as celebrated media figures and social media celebrities from the Kingdom.

NAP is KSA’s digital-first company in the field of automotive aftermarket parts and solutions with an ambitious goal to be the number one automotive aftermarket provider in the Kingdom. The company is a multi-channel operation aiming to cater to wholesalers, independent workshops, fleet customers, and car owners in the MENA region.

On this occasion, Kalyana Sivagnanam, Group CEO Petromin Corporation, said, “we are excited to launch NAP here today at the Al Faisaliah Hotel in Riyadh, a future market disruptor with its broad portfolio of international brands, private label, digital-first approach and digital marketplace platform. With its values aligned with Petromin Corporation, NAP is expected to make vital contributions in the economic development of Saudi Arabia, that is in line with the 2030 vision.”

Steve Horne, CEO of the National Auto Parts Company (NAP), said, “we have been honored and privileged with tremendous support from our customers attending the event, therefore, with today’s launch come great expectations. NAP will be a market disruptor by championing the increase of aftermarket parts used in automotive repairs. We believe that the KSA market is ready for the “Auto parts Revolution”, and this is supported by analysis from industry experts and market research. Additionally, we were very excited to introduce the audience to our new B2B platform and corporate website – being the first fully integrated online solution in KSA.”

Steve also expressed, “Our mission is to be the partner of choice. We are focused on being easy to trade with and introducing value-added solutions. With a vision to be the Kingdom’s number one automotive aftermarket provider, we are deploying relevant technology, providing excellent customer service all supported by world-class logistics. 

NAP’s previously announced investment in the Indian tech company SpareIT , will help support its future aspiration to become KSA’s leading digital automotive parts provider. 

The event concluded with Steve’s call to arms – “come join the auto parts revolution”. 

At the launch event, dedicated booths of NAP’s key supplier partners were in place for customers to visit and interact with. Participants included Pirelli Tyres, Eurorepar (Stellantis), Energizer batteries, Magneti Marelli, Siyam Radiators, HPCL lubricants and Lucas.