Belkin celebrates 40 years of industry leadership by introducing a more responsible way to build products
Top-selling mobile power products to transition to post-consumer recycled plastics
LOS ANGELES – January 5, 2023 – Belkin, a global consumer electronics leader, after two years of development, today introduces a new product material refresh for its top-selling mobile power products. Several of Belkin’s most popular wireless chargers, power banks, wall chargers, and car chargers will receive updated product housing materials that consist of 73-75% post-consumer recycled plastics (PCR) and plastic-free packaging. The product transition will be rolled out through 2023, saving 7,000 metric tons of carbon emissions and reducing CO2-eq emissions for these products by 67%.
The company celebrates 40 years as a market leader and innovator by honoring its deeply rooted commitment to sustainability. Belkin is already on its way to becoming 100% carbon neutral in scope 1 & 2 emissions by 2025. Its commitment to reviewing all areas of the business has included a focus on reducing single-use plastics in packaging, which has seen up to a 90% reduction in plastic usage in some products. Today’s announcement addresses Belkin’s approach to reducing its scope three emissions.
Belkin made a deliberate and methodical decision to transition product materials to PCR. This takes plastic waste from consumers and repurposes it to create new products. It utilizes plastic destined for landfill, giving it new life while taking meaningful steps to support the circular economy by reducing dependence on virgin plastics. The Life Cycle Assessment conducted by the company shows that utilizing PCR material has a significant reduction in environmental impact.
There are other plastic alternatives in the industry, such as:
- Recycled plastic (PIR), is a method that reuses plastic materials collected at a factory during mass production.
- Bioplastics, which uses materials from renewable feedstocks such as plants and woodchips
- Ocean plastics, which reuses plastic waste collected from the ocean
“When we think about the difference a company of our size and influence can make on the planet, moving away from using virgin plastics in our products is an obvious decision,” said Steve Malony, CEO of Belkin. “I am proud to work alongside the teams that made this shared vision a reality. Their dedication to doing the right thing inspires me, and together, we will continue to work towards a more sustainable future.”
The following products will ship with the new PCR material within the first half of 2023:
- BOOST↑CHARGE PRO Dual USB-C® GaN Wall Charger with PPS 45W
- BOOST↑CHARGE PRO Dual USB-C® GaN Wall Charger with PPS 65W
From an aesthetic, quality, and engineering perspective, there will be little difference between existing Belkin products and Belkin PCR products. Consumers can decipher the new PCR products by clear callouts on the packaging and product pages online, such as: “Made with Recycled Plastic Products” and “100% Plastic Free Packaging.”
Belkin’s engineering and product development teams are based in Los Angeles, Hong Kong, Shenzhen, Vietnam, and Taiwan. They work tirelessly to develop innovation that changes how people connect with their technology while reducing its impact on the planet. Belkin takes quality seriously, and nothing enters the market until rigorous testing and approval processes occur. For this new PCR portfolio, Belkin additionally continues to explore new solutions and conscientiously verify the science behind how Belkin can further reduce its impact on the planet while not compromising on quality. PCR material was sourced from reputable resin vendors and selected and tested by Belkin’s design assurance team.
To learn more about Belkin Sustainability, visit: https://www.belkin.com/company/sustainability/
