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Huawei Releases a New Lineup of Flagship Products during Summer Launch Event in the Middle East and Africa.

Subtitle: Pre-orders start now for the Ideal Foldable Phone HUAWEI Mate Xs 2 and the Elegant High-Performance Flagship Laptop HUAWEI MateBook X Pro 

Riyadh, Saudi Arabia [July 27, 2022] Huawei Consumer BG held a Flagship Products Summer Launch Event in Dubai; showcasing a new lineup of flagship devices including the ideal flagship foldable phone HUAWEI Mate Xs 2, a flagship laptop HUAWEI MateBook X Pro, a flagship tablet HUAWEI MatePad Pro, HUAWEI FreeBuds Pro 2 as well as HUAWEI MateBook 16s and HUAWEI MateBook D16. Come endowed with technological innovations in aesthetics, display, performance, connectivity, and interaction, these products are designed for maximum creativity and easy communications.

“In many domains, Huawei has been working to make people’s dream come true. We are always working to bring the ultimate experience to consumers.” said Richard Yu, Huawei’s Executive Director, CEO of the Consumer BG. Since 2018, Huawei has also worked to build an all-encompassing smart office framework, based around two core capabilities: cross-device collaboration and ecosystem integration. This latest release extends Super Device capabilities[1]  to more devices, thanks to the easy-to-use Drag-to-Connect feature, which streamlines cross-device connections and interactions.

Huawei CBG CEO Mr. Richard Yu_ssict_1000_667

Pablo Ning, President of Huawei Consumer BG in the Middle East and Africa said: “The cutting edge products announced today highlight our continuous dedication to our users in the Middle East and Africa region. We will continue working hard to implement our Seamless AI Life Strategy and bring the most compelling and innovative technology experiences to our consumers in order to optimize their user experience as well as to ultimately to fulfil our vision of an All-Scenario Seamless AI Life”.


HUAWEI Mate Xs 2 – The Ideal Fordable Phone: Ultra-Light, Ultra Flat and Super Durable

Introducing the HUAWEI Mate Xs 2, HUAWEI’s brand-new flagship foldable smartphone. To achieve an ultra-flat surface which is minimalistic and natural, the phone uses the Falcon Wing Design. Through that, the movement of the hinge and screen is precisely synchronised via the fixed-length linkage control. For the phone’s screen, the use of HUAWEI’s self-developed innovative industry-first composite screen to absorb all shock and buffer makes the HUAWEI Mate Xs 2 ultra-reliable. 

The True-Chroma Camera System of HUAWEI Mate Xs 2 includes a 50MP True-Chroma Camera for capturing true-to-life colours. The improved HUAWEI XD Optics brings brand-new information recovery technology to further elevate image clarity, helping restore image details in a way that breaks the boundaries of physics. To top that all off, the HUAWEI Mate Xs 2 incorporates innovative interactions with multitasking capabilities and Floating Window Swipe Gestures to provide a seamless control while operating the multi-window.

HUAWEI Mate Xs 2 comes pre-installed with HMS (Huawei Mobile Services), which include Petal One and a variety of useful and premium services such as Petal Search, Petal Maps, HUAWEI Video, HUAWEI Browser, GameCenter, and more. Thanks to its big screen and its multi-window function, HUAWEI Mate Xs 2 brings easier interactions and higher efficiency when multi-tasking between different apps.

Price and Availability: 

HUAWEI Mate Xs 2 is available for pre-order in Kingdom of Saudi Arabia till 2nd of August at a price of SAR 7999 with gifts value of SAR 6135 from Huawei’s online platforms as well as certified retailers

HUAWEI MateBook X Pro: The Ultimate Elegant High-Performance Flagship Laptop

HUAWEI MateBook X Pro is a new-paradigm laptop that transcends the traditional notion of how a laptop should look, and what it is capable of. It comes in a skin-soothing metallic body[2] and elegant colours, Ink Blue and White, standing out from the crowd of drab laptop exteriors, while the classic Space Grey is also available. The use of light and strong magnesium alloys in the full-CNC unibody design means that the laptop weighs only 1.26 kg[3]making it highly portable and durable. The 14.2-inch Real Colour FullView Display obtained the world’s first Eye Comfort 3.0 certification by TÜV Rheinland[4] and universal colour consistency technology[5] ensures that the same pristine colours will be displayed.

All HUAWEI MateBook X Pro laptops were certified by Intel® Evo™, and come with 12th Gen Core™ processors. The 30W performance mode handles intensive tasks with remarkable ease. Thanks to system-level optimisation supported by upgraded Super Turbo technology, the laptop works perfectly with Windows system to unleash powerful performance and create a smoother experience in video conferences and heavy-load office work.

HUAWEI MateBook X Pro - EN_ssict_1000_500

HUAWEI MateBook X Pro takes multi-device collaboration to a whole new level, thanks to the Super Device features. It lets you effortlessly connect to other Huawei devices nearby and collaborate between all of them. In addition, with smartphones like the newly launched HUAWEI Mate Xs 2 and tablets like the new HUAWEI MatePad Pro, it is even more useful. Once you have wirelessly connected your phone, you will see its UI (User Interface) appear on your laptop screen, so you can operate it as if your smartphone and laptop are one device. You can access and edit your files, use and manage up to three phone app windows simultaneously, take video or audio calls from your phone through the HUAWEI MateBook X Pro, and even use your mouse and keyboard to control your smartphone.

In Mirror Mode, the laptop screen is projected onto the tablet, with both devices showing the same content. With Extend Mode, the laptop display is extended to the tablet, allowing the tablet to serve as an external monitor so you can scroll and browse easily between the two. Finally, Collaborate Mode lets you share content between the devices via a simple drag and drop.

The laptop also supports multi-device file management and AI search; the former enables users to easily search across their connected devices, while the latter supports quick search of files and images on the PC, the Internet, and other interconnected devices for greater flexibility.

Price and Availability: 

HUAWEI MateBook X Pro will be available in the Kingdom of Saudi Arabia on 10th of August with pre-orders starting on 27th of July at a starting price of SAR 7499 from Huawei’s online platforms as well as certified retailers

HUAWEI MatePad Pro: The All-round Stylish and Pro Flagship Tablet

HUAWEI MatePad Pro- EN_ssict_1200_616

This is a tablet designed to cover all aspects of entertainment with immersive visuals and sound. It is Huawei’s first tablet to feature a 120Hz high refresh rate screen. The 11-inch OLED HUAWEI Real Colour FullView Display has an incredible screen-to-body ratio of 92% and supports the P3 colour gamut for authentically displaying over a billion colours. For the ultimate sound experience, the tablet features HUAWEI SOUND® that uses an array of six speakers to bring out high-fidelity sound and ensure a wider playback bandwidth with rich details. HUAWEI MatePad Pro is easy to use because of its thin and light body, which is only 5.9mm thick[6] and weighs just 449g[7], also making it the lightest 11-inch tablet available on the market. It is also an ideal multi-tasking device that offers PC-like video conferencing with a 16MP Ultra HD front camera featuring FollowCam[8]. The upgraded App MultiPlier[9] allows users to simultaneously open multiple windows of the same app. The support for the new detachable HUAWEI Smart Magnetic Keyboard and HUAWEI M-Pencil 2nd Generation also makes HUAWEI MatePad Pro a suitable tablet for light office tasks. 

Price and availability:

HUAWEI MatePad Pro will be available for pre-orders in Saudi Arabia on 25th of August.

HUAWEI FreeBuds Pro 2: The utmost true sound earbuds with pure voice call

HUAWEI FreeBuds Pro 2- EN_ssict_1200_637

HUAWEI FreeBuds Pro 2 earbuds incorporate cutting-edge TWS capabilities, taking acoustics to new heights. It’s portable listening as you’ve never heard it before. It comes with the Ultra-hearing dual-driver true sound system and digital cross-over technology, delivering a better surging bass and good sound quality with rich details. It received the HWA and Hi-Res Wireless Dual HD Audio Certification. In addition to sound quality, HUAWEI FreeBuds Pro 2 continues to set new standards for TWS noise cancellation. The new call noise cancellation feature called Pure Voice improves voice call quality, thanks to the presence of a 4-Mic Call Noise Cancellation system and Huawei-exclusive deep neural network (DNN) noise cancellation algorithm. The Triple Mic ANC System with 3 highly-sensitive microphones boosts the average ANC depth by industry-leading 15%[10] when compared to its predecessor, with offers a wider noise cancellation frequency with up to 47 dB[11] of noise cancellation. At the same time, HUAWEI FreeBuds Pro 2 is co-engineered with Devialet for tuning providing it with the perfect balance of technology and art to deliver a more appealing experience.

Price and Availability: 

HUAWEI FreeBuds Pro 2 will be available in Saudi Arabia on 28th of July at a price of SAR 749 with gift value SAR 200 from Huawei’s online platforms as well as certified retailers

More HUAWEI MateBook Surprises: Completely Redesigned Cores and All-New HUAWEI Metaline Antenna

HUAWEI MateBook 16s & D16- EN_ssict_1200_670

HUAWEI MateBook 16s packs Intel®’s Evo™-certified i9-12900H Processor[12], and features a vast 16-inch 2.5K touchscreen, with an average ΔE<1 high colour accuracy[13], and a 1080p AI camera, which keeps video calls crystal clear. HUAWEI MateBook D laptops have also drawn user acclaim, due to their compact design and excellent performance. The MateBook D 16 model is highlighted by a gorgeous 16-inch display[14], but thanks to its 18.4 mm thickness, manages to weigh just 1.7 kg[15]. MateBook D 16 is the first laptop to come equipped with the HUAWEI Metaline Antenna, which improves the signal conversion rate by 56%[16], and facilitates high-speed Internet access, even in areas where the Wi-Fi signal is weak. 

Price and Availability: 

HUAWEI MateBook 16s will be available in Saudi Arabia on 24th of August with pre-orders starting on 10th of August at a price of 6499 SAR with 4633 SAR gifts value from Huawei’s online platforms as well as certified retailers

Price and Availability: 

HUAWEI MateBook D 16 will be available in Saudi Arabia on 24th of August with pre-orders starting on 10th of August at a price of 3599 with 4633 SAR gifts value from Huawei’s online platforms as well as certified retailers

[1] Only certain Huawei mobile phones, tablet, monitors, headsets, and certain Huawei laptops running PC Manager or later support this function.If you have any questions about this feature, please contact your local Huawei customer service hotline.

[2] Only Premium Edition features Skin-Soothing Metallic Body.

[3] Data comes from Huawei labs. The Premium Edition weighs about 1.26 kg, and the other versions weigh about 1.38 kg. Due to the influence of product configuration, manufacturing process, and measurement methods, the actual weight may vary, please refer to the actual product.

[4] The Premium Edition is the first-ever laptop that obtained TÜV Rheinland Eye Comfort 3.0 Certification, which is the most comprehensive and systematic eye comfort certification standard for laptops. It provides high standards for display effects in terms of pixel density, Colour accuracy, Colour gamut, brightness and Colour uniformity, ambient light management (automatic adjustment of brightness and Colour temperature, and reflectivity), low blue light, and flicker free. Other editions of screens have obtained the TÜV Rheinland Low Blue Light (Hardware Solution) Certification and Flicker-Free Certification. This product is not a medical device, and should not be used for treatment purposes.

[5] The first batch of devices to support this feature are the HUAWEI MateBook X Pro 12th Gen Core Edition, HUAWEI MatePad Pro 11-inch, HUAWEI P50, HUAWEI P50 Pro, and HUAWEI P50 Pocket. Actual usage may vary slightly depending on the apps, screen settings, usage habits, environment, and other factors. Please refer to actual usage conditions.

[6] Data comes from Huawei labs. Actual thickness may vary depending on configuration, manufacturing process, and measurement method.

[7] Data comes from Huawei labs and referes to the weight of GOT-W09/W29 (including the battery). The GOT-AL09 weighs about 455g (including the battery), and the GOT-AL19 weighs about 465g (including the battery). The actual weight may vary depending on the configuration and manufacturing process.

[8] This function is disabled by default. Only HUAWEI MatePad Pro powered by Qualcomm Snapdragon 888 chip (GOT-W09/AL09/AL19) supports this function while HUAWEI MatePad Pro powered by Qualcomm Snapdragon 870 chip (GOT-W29) does not. Only certain apps support this function.

[9] Only some apps support this function. The actual experiene may vary.

[10] HUAWEI FreeBuds Pro 2 boosts the average ANC depth by 15% compared with HUAWEI FreeBuds Pro. Data comes from Huawei labs.

[11] 47 dB refers to the maximum noise cancellation performance. Data comes from Huawei labs, with test models designed based on human hearing capabilities. Actual noise cancellation performance may vary depending on such factors as ear size, ear tips, ear canal structure, wearing posture, and activities conducted while wearing the earbuds.

[12] The Intel® Core™ i7-12700H and i5-12500H processors are optional.

[13] Data from Huawei labs. ΔE<1 is the typical value of the factory average colour accuracy. The colour standard may vary slightly depending on the screen usage time, test equipment and other factors. Please refer to the actual usage.

[14] HUAWEI MateBook D 16 weighs approximately 1.7 kg, which is similar to the weight of certain mainstream 15.6-inch laptops.

[15] Data comes from Huawei labs. Actual weight of the product may vary depending on the configuration, manufacturing process, and measurement method. The actual product shall prevail.

[16] Data comes from Huawei labs, and is a comparison between the HUAWEI Metaline antenna on the HUAWEI MateBook D 16 with the antenna on the HUAWEI MateBook D 15 2021.

About The Author

Shima Zamil

Social media Marketing, Creative copywriter, Arabic- English translator, and Community management

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