Nissan KSA Participates in Riyadh Season with its Authorized Dealer in the Kingdom Petromin Nissan
Jeddah, Saudi Arabia (February 13, 2022) – Once again, Nissan Saudi Arabia took part in Riyadh Season, one of the biggest entertainment events in Saudi Arabia, with its authorized dealer in the Kingdom Petromin Nissan being one of the main sponsors of this remarkable Saudi season’s festival. The highlight of Nissan KSA’s participation in Riyadh Season involved showcasing the new 2022 Patrol 70th anniversary model, after its launch in the Kingdom last month. The new model embodies power and premium quality and is more luxurious and connected than ever before with several stylistic and technological advancements.
Located at the entrance of the Riyadh Boulevard zone, Petromin Nissan has two interactive and innovative booths that convey the essence of Nissan’s Japanese culture and highlight the brand’s heritage following the Nissan Next approach. Two new 2022 Patrol 70th anniversary models are displayed in both booths, where the Petromin Nissan team are available to engage with visitors, showcase selected Nissan vehicles from the product line-up, and highlight Nissan KSA’s wide variety of services.
Bader El Houssami, Managing Director of Nissan KSA, commented on this occasion by saying: “We at Nissan Saudi Arabia are delighted to take part in this year’s Riyadh season festival alongside our partner in success, Petromin Nissan. Our long-standing partnership with Petromin Nissan has always played an integral role in effectively serving our customers across the Kingdom and reasserting our commitment to the Saudi market. The Riyadh Season festival is a great example of the diverse large-scale events that Nissan KSA strives to be a part of, as these events contribute to shaping the future of the Kingdom within the framework of the Vision 2030 and uplifting its entertainment and tourism sectors.”
The first edition of the Riyadh Season which took place in October 2019 achieved an unprecedented success by holding more than 150 events and welcoming 14.9 million attendees. During the first edition, Nissan KSA was present in 4 different locations, including the Boulevard, Al Muraba, Winter Wonderland, and Insomnia Expo. Additionally, the previous Riyadh season coincided with the arrival of one of Nissan’s most popular models, widely known as the “Hero of All Terrain” in Saudi Arabia – the 2020 Patrol, which was displayed at the Riyadh Boulevard. Other popular Nissan models such as the X-Trail, Kicks and the Altima, were also displayed at the Winter Wonderland area. Nissan KSA’s participation in the previous Riyadh season had a positive impact on the awareness and visibility of the brand which was evident from the attendees’ engagement with Nissan.
Also commenting on this important occasion, Terence Byrne, Managing Director of Petromin Nissan, said: “We are pleased to be one of the main sponsors of this year’s phenomenal Riyadh season with our esteemed partner Nissan Saudi Arabia. After witnessing the massive success of Riyadh season in 2019, we were inclined to be present in this year’s season to ensure higher brand exposure and higher customer satisfaction, for our current and potential customers, in line with the Nissan global approach and Petromin Nissan’s approach.”
Nissan KSA remains committed to driving innovation and value in the Kingdom by elevating the automotive sector and contributing towards achieving the Saudi Vision 2030. Similarly, Riyadh season plays a significant role in shaping the Kingdom’s entertainment industry by attracting a multitude of visitors and tourists to Saudi Arabia to foster its entertainment and tourism sectors.
