Businesses miss out on top talent where remote work isn’t made permanent

Workers call for Government regulation on remote work policies

Dubai, UAE – Feb 25, 2021: New research from Citrix has confirmed that remote work is here to stay, with 82% of all respondents agreeing that it will be more common post-pandemic. The study shows that remote and flexible work options are now key to attracting and retaining talent, with 55% saying that businesses will miss out on top talent if they do not offer flexible work options, and 45% saying that if they were to change jobs, they would only accept a role which offered flexible and remote work options. Over half (53%) of all respondents go a step further and would like remote work policies to be regulated by the Government.

Remote work during pandemic has improved work and personal lives

Surprisingly, only 21% of all respondents feel that the pandemic has harmed their working life and career, and 28% even say it has had a positive impact in terms of time management, flexibility, and overall performance. Besides, 41% believe their personal lives have been positively affected as the lack of a commute has given them a chance to spend more time with family (17%), take on a hobby (12%), or get extra sleep (15%).

As a result, post-pandemic, half (52%) of respondents favor a hybrid model where they can work from both the office and remotely, with just 14% wanting to go back to an office every day. 

Company culture must adapt to better support employees’ emotional wellbeing

Despite the practical benefits experienced by many people due to remote work, 36% of respondents felt that their mental health had gotten worse over the last 12 months. The study also shows that 89% see a company culture that promotes mental and/or physical well-being as important, suggesting that businesses must redefine their company culture to provide an employee experience that ensures they can continue to work productively, long term. 

“For all the challenges caused by the pandemic, office workers are still reporting improvements to their personal lives and careers as a result of remote working,” said Amir Sohrabi, Area VP Emerging Markets, Citrix. “If people can find a silver lining in even these difficult circumstances, we have an opportunity to evolve work post-pandemic, and see a new generation of happier workers that stay committed to their companies longer, having been given the choice of working wherever is best for them.”

He adds: “In 2020, businesses were surviving, not thriving. In 2021, they need to look up from the business’s operational side and dedicate time and resources to identifying the core values of their organization in a post-pandemic world, with a hybrid workforce that is looking to be supported and engaged by their employer. Culture is a key differentiator in attracting and retaining talent, and businesses must prioritize this to ensure that they are future-ready.”