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Likee Becomes Hub for Beauty and Style Trends

Likee Becomes Hub for Beauty and Style Trends

Dubai-UAE: 15 November 2020 – Likee, a pioneering global short video platform with headquarters in Singapore, is quickly becoming the platform of choice for users across the Middle East and North Africa (MENA) to identify new trends as it relates to beauty, style, fashion, cosmetics, skin care and much more. Broadcasters on Likee are constantly researching what’s new in the aforementioned areas and are quickly creating content that is fresh and regionally relevant which is also why it is one of the most downloaded apps across the region.  

Likee is quickly evolving to become the short-video platform of choice in the region where people go to consume and enjoy all forms of content. In fact, According to App Annie, the leading global provider of mobile data and analytics, the number of Likee downloads from the Google Play Store ranks it as one of the top 5 most downloaded apps for the United Arab Emirates, Oman, Kuwait, Jordan and Egypt.

Beauty and cosmetics is one of the biggest industries across the region. In fact, it was recently reported by Statista Research Department that the market value of cosmetic products in the GCC will rise from USD 6.9 billion in 2016 to almost USD 133 billion in 2022. 

These sectors are generating a lot of interest and many lifestyle broadcasters on Likee are continuously being requested by their followers to showcase tutorials and share tips and tricks on how to achieve a look that is regionally relevant and trending as per the season. Sarah, a make-up creator in Likee, has gained over 63.9k fans around the region.

“Likee broadcasters from the MENA region are on the cutting edge of fashion, style, beauty and skin care,” said a spokesperson from Likee. “They are well informed, inspired and always looking to learn and share tips of new products, looks, trends and more. The popularity of this topic combined with our broadcaster’s true passion for creating content of value that resonates with those that are interested in lifestyle and cosmetics is what is continuing to drive the appeal for Likee in users across the region.”

Likee has been gaining in popularity across the region and is quickly becoming the preferred platform of choice to create and share short video content. In fact, it has achieved a monthly growth rate of [Insert percentage] and has over XX million Monthly Active Users (MAUs) across the GCC in October 2020.

Likee is available to download for free from the following link:

About The Author

Shima Zamil

Social media Marketing, Creative copywriter, Arabic- English translator, and Community management

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