X by Unifonic Leads $7M AI Startup Funding Round

X by Unifonic, backed by Unifonic, has co-led a $7 million funding round for Open CX alongside Y Combinator, one of the world’s most prominent venture capital firms. This strategic investment underscores the growing momentum of AI startup funding in the MENA region and demonstrates strong confidence in Open CX’s vision and market trajectory.

The investment marks a significant milestone for AI startup funding in the Middle East and North Africa, as organizations increasingly adopt intelligent, automated, and scalable engagement models. Open CX, an AI-native, all-in-one agentic customer experience platform, is already used in production by major enterprise companies including MoneyGram, Print.com, Mollie.com, Viva.com, More.com, Orderchamp.com, and OneCarNow.com.

Strategic Investment in AI-Native Customer Experience Solutions

The $7 million funding round reflects the critical importance of AI startup funding in addressing enterprise challenges in digital engagement at scale. Open CX specializes in resolving and automating complex support cases across multiple channels including email, web, phone, SMS, and WhatsApp. This comprehensive approach to customer experience automation positions the platform as a leader in the rapidly evolving agentic CX market.

Unifonic’s participation as a strategic investor solidifies the company’s standing as a major regional supporter of early-stage companies advancing AI-native cloud communications. The investment will fuel Open CX’s expansion and accelerate the growth of its customer experience platform, supporting the region’s growing demand for advanced and scalable agentic customer experience solutions.

“Open CX displays tremendous potential, and we are excited to support their expansion as they continue to elevate customer experience across the region. The company has built a robust and scalable AI-Native platform that directly addresses the critical challenges enterprises face in managing digital engagement at a scale.”
Ayman Hamdan, Founding Partner of X by Unifonic Fund

Accelerating Digital Transformation Across MENA

Following this investment, Open CX will actively focus on accelerating product development, expanding its regional footprint, and strengthening both its technical and commercial teams. These markets represent significant growth opportunities as organizations across the region begin to embrace AI-driven and cloud-based customer engagement solutions.

“This investment reinforces our continued efforts in advancing digital transformation and accelerating the regional shift, positioning us as the leading Agentic CX Platform in MENA. As organisations increasingly adopt intelligent, automated, and scalable engagement models, platforms like Open CX are becoming pivotal in shaping the future of cloud communications and user experience.”
Ahmed Hamdan, Co-Founder and CEO of Unifonic

Open CX’s Innovation and Market Leadership

As a research-driven company, Open CX is currently developing the Unified Customer Support Measurement Framework – Support-Bench, which is expected to become the leading global reference for evaluating the performance of AI-powered customer support systems. This innovation demonstrates the company’s commitment to advancing industry standards and best practices in AI-driven customer support.

X by Unifonic continues to focus on driving digital transformation by assisting high-growth AI-Native B2B SaaS companies delivering mission-critical solutions for rapidly evolving markets. The fund combines financial investment with hands-on support, leveraging Unifonic’s proven expertise as a leading AI SaaS scale-up, providing not just capital but also strategic guidance, mentorship, and access to an extensive network of industry experts, government programs, and investors.