Virgin Mobile Flagship Opens in Riyadh

Virgin Mobile flagship store has officially opened in Riyadh, marking a transformative milestone for BeyondONE’s commitment to Saudi Arabia’s digital future. Sir Richard Branson, founder of the Virgin Group, formally inaugurated the store on January 28, 2026, in the Sulimaniyah district, introducing a revolutionary retail concept that blends digital innovation with mindful customer experiences.

The new flagship store represents a significant evolution in telecom retail, showcasing BeyondONE’s strategic alignment with Saudi Vision 2030 objectives. Designed as an immersive, experience-led destination, the store combines seamless connectivity, transparent service plans, and Virgin Mobile’s signature customer-first philosophy in a premium physical environment.

BeyondONE’s Strategic Commitment to Saudi Arabia

The opening underscores BeyondONE’s long-term investment in the Kingdom’s rapidly evolving telecommunications landscape. As a priority growth market, Saudi Arabia offers immense potential for digital transformation and innovation across key sectors.

“This flagship opening is more than a retail milestone, it reflects BeyondONE’s belief in Saudi Arabia’s digital future and our commitment to building services that put customers firmly at the centre. By bringing Virgin Mobile’s digital-first philosophy into a physical space, we are redefining how customers experience connectivity while supporting the Kingdom’s vision for innovation, choice, and world-class service.”
Yaarob Al Sayegh, CEO of BeyondONE in Saudi Arabia

The Silent Tunnel: Redefining Connection in a Digital Age

The Virgin Mobile flagship introduces an innovative “silent tunnel” concept, a dedicated space where visitors can temporarily disconnect from digital noise and reconnect with themselves. This unique feature reflects the brand’s philosophy that authentic connection begins from within, positioning Virgin Mobile as more than just a mobile provider but as an enabler of mindful, meaningful moments.

In an era dominated by constant connectivity and surface-level interactions, this experiential element sets a new standard for customer engagement in the telecommunications sector.

Sir Richard Branson Celebrates 50 Years of Retail Innovation

“From the first Virgin Records store we opened in 1976, we’ve been creating unique retail spaces that bring people together and become a whole experience. It’s amazing to see that 50 years later, this spirit still lives on. Seeing the new Virgin Mobile flagship store in Riyadh confirmed it for me.”
Richard Branson, Founder of the Virgin Group

The launch event attracted senior executives, media representatives, influencers, and strategic partners who gathered to celebrate this significant milestone in Virgin Mobile’s Kingdom expansion.

Setting New Benchmarks for Telecom Retail

The flagship store combines bold architectural design with digitally enabled services to deliver a premium, welcoming environment. As Virgin Mobile continues expanding its presence across Saudi Arabia, this location stands as a symbol of innovation, customer empowerment, and BeyondONE’s dedication to advancing the Kingdom’s digital transformation goals.

The store’s opening aligns perfectly with Vision 2030’s ambitions to build a digitally empowered society, foster innovation, and elevate service standards across telecommunications and other vital sectors.