15 Outstanding UAE Women Selected for Inaugural Leadership Accelerator Program
The Marketing Society UAE has selected 15 outstanding senior women professionals for the inaugural UAE women leadership accelerator program, designed to propel high-potential female professionals in marketing and communications into senior leadership positions. The six-month initiative, developed in partnership with TikTok and Weber Shandwick, aims to accelerate skills, confidence and networks of talented marcomms professionals.
Think Equal Initiative Drives Gender Equality
The Leadership Accelerator by Think Equal received applications from 94 professionals, exceeding expectations of the judging panel composed of representatives from ten different organizations. Think Equal is an industry initiative by The Marketing Society that aims to accelerate gender equality in leadership across the marcomms industry in the GCC region.
The selected candidates represent major organizations including Ras Al Khaimah Tourism Development Authority, M42, Weber Shandwick, MullenLowe MENA, Abu Dhabi Airports Company, BASF, Abdul Latif Jameel International, Kraftheinz, The Coca-Cola Company, PwC Middle East, and Microsoft.
Comprehensive Development Through Expert Mentoring
Through a blend of transformative workshops, in-person events, virtual sessions and world-class mentoring, the selected professionals will gain skills, confidence, and networks to lead with greater impact. The annual initiative will connect participants with some of the region’s most influential CMOs and CEOs.
This programme is about unlocking potential and creating real pathways for women to lead with confidence and impact. The calibre of applicants for this first edition has been outstanding.
Amina Taher, CMO, Wio Bank & Chair of The Marketing Society UAE
Addressing Leadership Gender Gap in Regional Marcomms
Research from Think Equal reveals significant opportunities for improvement in female leadership representation. Only 27% of GCC marcomms professionals reported leadership teams in their organizations have equal or near-equal male-female representation, defined as 40-60% in favor of any gender. The program focuses on developing confident communication, persuasive influence, and negotiation skills identified as top priorities for women to drive their strategic power.
