stc tv Wins “Best Content Strategy of the Year” at BroadcastPro ME Awards 2024
Riyadh, November 03, 2024 – stc tv, the region’s leading digital entertainment service led by stc Group’s digital entertainment subsidiary, intigral, has been awarded the prestigious “Best Content Strategy of the Year” award at the BroadcastPro ME Awards 2024. This award recognizes stc tv’s commitment to delivering exceptional content experiences through innovative and customer-focused strategies.
stc tv Recognized for Content Excellence
The BroadcastPro ME Awards celebrate outstanding achievements in the media and entertainment industry across the Middle East. stc tv’s win highlights its successful approach to content strategy, which has resulted in significant audience engagement and growth.
The Five Pillars of stc tv’s Winning Content Strategy
stc tv’s content strategy is built upon five key pillars:
- Content Master Aggregation: Offering a diverse mix of Eastern and Western entertainment.
- Saudi-Focused Content Strategy: Highlighting local productions and talent through the “Made in KSA” library.
- Appointment Viewing: Securing a consistent stream of exclusive and new content releases.
- Linear Channel Tactical Promotions: Strategic promotion of linear channels.
- Launch of Premium Homegrown Channels: Developing and offering unique, high-quality original content.
This comprehensive strategy caters to a wide range of audience preferences and has significantly increased active viewership throughout the year.
Innovative Use of AI Enhances User Experience
In addition to its content pillars, stc tv has leveraged advanced data analytics and AI-driven recommendations to provide users with personalized content choices and a seamless digital experience.
BroadcastPro ME Awards: A Celebration of Industry Achievements
The 14th edition of the BroadcastPro ME Summit and Awards brought together over 250 industry leaders and innovators to celebrate achievements and discuss the future of the media and entertainment sector in the Middle East.
A Testament to stc Group’s Commitment to Digital Innovation
Markus Golder, Managing Director at Intigral, commented, “This recognition underscores our commitment to delivering a diverse and premium content library tailored to a range of audiences, in Saudi Arabia and beyond. By providing a wide range of captivating content, we elevate viewer engagement and set new standards for content delivery, ultimately enhancing the regional entertainment landscape. This achievement is also a testament to the dedication and vision of our team, and we are excited to continue pushing the boundaries of innovation and excellence.”
This award underscores stc Group’s unwavering dedication to delivering world-class customer experiences through innovative digital strategies, solidifying its position as a leader in the regional entertainment landscape.
