Hilton Launches Spark by Hilton in Saudi Arabia, Expanding Premium Economy Hospitality
Riyadh, Saudi Arabia – 14 May 2025: Hilton (NYSE: HLT) has announced the launch of Spark by Hilton Makkah Aziziyah, the first hotel under the Spark by Hilton brand in the Middle East and Africa (MEA) region. Developed in partnership with Al Musbah Group, this premium economy hotel is set to open later this year, enhancing Hilton’s expanding presence in Saudi Arabia as the company nears its milestone of 100 hotels trading or in the pipeline across the Kingdom.
A Strategic Location for Pilgrims
Spark by Hilton Makkah Aziziyah is strategically located in the Aziziyah district of Makkah, east of Masjid Al-Haram and close to the sacred site of Mina. With direct train access to Arafat, the hotel is ideally positioned to serve pilgrims year-round. The surrounding area offers a range of commercial outlets, providing convenient services for religious travelers.
Mohammed Almusbahi, Director of Al Musbah Group, emphasized the importance of this partnership:
“We are delighted to partner with Hilton to introduce the region’s first Spark by Hilton in Makkah. As Saudi Arabia’s hospitality sector continues to evolve, driven by Vision 2030, we are committed to offering diverse accommodation options for travelers.”
Comfortable and Affordable Hospitality
Spark by Hilton Makkah Aziziyah will feature 329 guest rooms, blending comfort and quality with a simple, elegant design. The hotel will adhere to the brand’s promise of providing reliable essentials and friendly service at an accessible price point. Key features include:
- Welcoming Social Space: A comfortable area for guests to relax and connect.
- Complimentary Breakfast: Start the day with a nutritious meal.
- Separate Male and Female Prayer Halls: Catering to the needs of religious travelers.
Carlos Khneisser, Vice President of Development for Middle East & Africa at Hilton, highlighted the significance of this launch:
“Reaching 100 hotels trading and in the pipeline in Saudi Arabia is a major milestone for Hilton. Our partnership with Al Musbah Group demonstrates our commitment to supporting the growth of the Saudi tourism industry.”
Hilton’s Expanding Footprint in Saudi Arabia
Hilton continues to expand rapidly in Saudi Arabia, with 20 hotels currently operating and an additional 77 properties in the pipeline, accounting for a quarter of all branded hotel rooms under construction in the Kingdom. This growth is aligned with Saudi Vision 2030, which aims to enhance the Kingdom’s position as a global tourism destination.
A Commitment to Premium Economy Hospitality
Spark by Hilton is Hilton’s premium economy brand, designed to offer guests a comfortable and affordable experience without compromising on quality. The launch of Spark by Hilton Makkah Aziziyah in Saudi Arabia reflects Hilton’s strategy to diversify its portfolio and cater to various traveler segments, including religious tourists.
As Hilton approaches its goal of 100 hotels in Saudi Arabia, the company remains committed to delivering world-class hospitality and supporting the Kingdom’s tourism sector. For more information
