Snap Inc.’s AR Ramadan Mall Reaches 16.8 Million Users in 2025 Edition
Snap Inc.’s AR Ramadan Mall has successfully completed its fourth consecutive year on Snapchat, reaching over 16.8 million users across the MENA region and establishing itself as a defining seasonal destination for culturally inspired augmented reality shopping experiences during the Holy Month.
The 2025 edition transformed the traditional shopping experience by recreating the charm of GCC heritage towns as a mystical digital village. Users could browse virtual storefronts and discover products together, mirroring the social connections that define Ramadan celebrations. This innovative approach allowed brands to engage audiences in ways that felt authentic to the cultural moment.
Interactive Brand Experiences Drive Engagement
The AR Ramadan Mall featured multiple interactive brand environments spanning beauty, fashion, electronics, food and beverage, and e-commerce sectors. Participating brands included Givenchy, NiceOne, Al Majed Oud, Faces, Max Fashion, Tecno, Adfaz, Almarai ‘Alyoum, and Keeta, offering Snapchatters innovative ways to explore products and collections throughout the Holy Month.
Impressive Performance Metrics
Throughout the season, the platform generated 250 million impressions and drove significant user interaction. The experience recorded 195,100 swipes, 265,100 total shares, and 265,100 user-to-user redistributions. Average AR engagement time increased by 30.25% compared to 2024, with users spending an average of over 26 seconds exploring brand environments.
Sharing remained a key behavior as users explored the mall together with friends and family, reinforcing the social nature of discovery on Snapchat during Ramadan.
Strategic Vision for Cultural Connection
“The AR Ramadan Mall is more than a digital storefront; it is a digital landmark that mirrors the heartbeat of the community. By blending the spirit of the Holy Month with immersive technology, we’ve turned seasonal discovery into a shared cultural event, proving that when AR is built for connection, it commands unrivaled attention and measurable impact.”
Mohammed Bouarib, Regional Creativity Strategy Lead at Snap Inc.
Future Outlook and Expansion Plans
Building on this season’s momentum, Snap Inc. is already planning the fifth edition of the AR Ramadan Mall for 2026. The company continues to focus on developing seasonal AR experiences that align with how audiences explore, connect, and shop together during Ramadan across MENA and global markets. This sustained investment demonstrates Snap’s commitment to supporting cultural moments through innovative technology solutions.
Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve how people live and communicate. The company’s core products include Snapchat, Lens Studio, and AR glasses Spectacles, all designed to empower people to express themselves and connect with the world around them.
