Saudi Esports Federation Partners with Burger King as Presenting Sponsor of Schools and Universities Leagues
Partnership to support the development of esports community in the Kingdom and nurture gaming talent
Riyadh, Saudi Arabia, October 22, 2025: The Saudi Esports Federation (SEF) has announced that Olayan Food Services licensed brand “Burger King”[ZA1] as the official presenting partner and sponsor of the 2025 season of the Universities eLeague and the Schools eLeague. The collaboration marks a significant investment in the future of esports in the Kingdom, focusing on talent development and the growth of the esports community, supporting the aims of Vision 2030 and the National Gaming and Esports Strategy.
The partnership aims to unlock the potential of thousands of student players to become the Kingdom’s next champions. The Universities eLeague and the Schools eLeague provide opportunities for players to establish professional careers in esports and nurture elite players to represent Saudi Arabia on the global stage.
“We are delighted to welcome “Burger King” as a key partner for our School and Universities Leagues,” said Rawan AlButairi, Chief Executive Officer of Saudi Esports Federation. “Their commitment to our youth-focused initiatives aligns with our goal to empower students and provide them with meaningful experiences and clear pathways to succeed in the world of esports. This partnership is significant in strengthening our esports ecosystem and establishing the next generation of esports champions from Saudi Arabia.”
In a separate statement, Olayan Food Services said: “Olayan Food Services is proud to partner with the Saudi Esports Federation through our licensed brand, Burger King. This collaboration highlights our commitment to developing the Kingdom’s esports community and empowering its next generation of champions.”
The 2025 season is set to be the biggest yet, with more than 2,200 schools, 38 universities and 1.2 million players having participated in previous seasons. The Universities and Schools eLeagues offer substantial prize pools to reward top-tier talent. The Schools eLeague featuring a prize pool of SAR 50,000, while players in the Universities eLeague compete for a total prize pool of SAR 250,000.
The Schools eLeague is now underway and runs until 19 December 2025. The Universities eLeague starts on 15 October and will conclude on 30 January 2026.
