PwC Middle East Leadership Transition: Laura Hinton Appointed

PwC Middle East leadership enters a new chapter with the appointment of Laura Hinton as incoming Middle East Senior Partner, succeeding Hani Ashkar who will complete his term after more than 12 years leading the firm in the region. The transition reflects continuity and long-term succession planning at the global consulting firm.

Leadership Succession and Handover Process

Hinton, who has been serving as Deputy Territory Senior Partner, brings extensive experience from her previous roles as Managing Partner for the UK firm and EMEA cluster. Her appointment follows PwC’s established governance process and demonstrates the firm’s commitment to internal talent development.

The handover period will commence on April 1, 2026, with both leaders working together during the transition to ensure full continuity for clients and teams. This structured approach aims to advance the firm’s strategic priorities while maintaining operational stability.

Ashkar’s Legacy and Regional Expansion

Under Ashkar’s leadership, PwC Middle East leadership oversaw significant expansion across the region. The firm strengthened its presence through major investments, including upgraded offices across the network and the establishment of a flagship regional headquarters in Riyadh.

Expanded work in government transformation initiatives
Enhanced digital and technology innovation capabilities
Increased investment in national talent development
Strengthened multidisciplinary service offerings

It has been a privilege to lead PwC Middle East during a period of significant growth and transformation. Our firm has played an important role in supporting governments and businesses as they navigate change.
Hani Ashkar, Outgoing Middle East Senior Partner

Future Direction and Regional Commitment

With over 12,000 people across 12 countries in 30 offices, PwC Middle East continues to combine regional insight with global expertise. Hinton expressed her commitment to building on the established foundation while supporting the region’s ambitious transformation journey.

The leadership transition positions PwC Middle East to maintain its support for organizations across public and private sectors, delivering transformation services that advance regional and national development priorities. Ashkar will continue his leadership journey with PwC in a global role, bringing regional insight to the wider network.