PUBG MOBILE Collaboration with Shami Launches First Animated Music Video in MENA
PUBG MOBILE, one of the world’s most popular mobile games, has announced an unprecedented creative collaboration with regional music icon Shami, marking a groundbreaking milestone in artistic and entertainment innovation across the Middle East and North Africa region. This PUBG MOBILE collaboration with Shami introduces “Welli,” the first animated cinematic music video of its kind in MENA, blending emotional storytelling with the game’s iconic visual effects.
The release represents a regional first, as Shami ventures into the world of animation for the first time in his artistic career. The music video employs PUBG MOBILE’s distinctive visuals to create an unprecedented chapter in the artist’s journey. Written and composed by Shami with musical arrangement by Rain Agha, this highly anticipated work promises fans and PUBG MOBILE enthusiasts an unforgettable creative experience.
A Love Story That Transcends Virtual and Real Worlds
The cinematic work showcases a love story centered around two players who meet within the PUBG MOBILE universe and form a deep connection. As their bond intensifies, the narrative seamlessly transitions between their individual lives and shared virtual reality, artistically blurring the boundaries between imagination and the real world. Despite their growing relationship, the characters remain unable to meet face-to-face, weaving a dreamlike artistic vision of love pulsating across two different worlds.
This touching story reflects a broader truth at the core of the PUBG MOBILE experience. The game has evolved into a cultural phenomenon that transcends being merely a competitive arena. PUBG MOBILE has become a global platform through which millions of players connect, share experiences, and establish deep bonds. Through shared gameplay, the platform provides a unique space where long-term relationships form, even when real-life circumstances prevent physical proximity between individuals.
Celebrating Regional Talent and Innovation
The “Welli” project launches alongside an immersive music video that evokes PUBG MOBILE’s visual identity and distinctive feel through seamless integration of gaming worlds, anime, and reality, delivering an exceptional visual presentation expected to resonate widely with millions of followers across the region.
This release reinforces Shami’s position as one of the most influential young artists in the region. His creative presence extends beyond vocal performance to encompass songwriting and musical composition, having been the creative mind behind most of his distinguished works. Known for his style that blends Arabic music with contemporary spirit, he has achieved remarkable chart successes and gained widespread regional recognition, collecting numerous prestigious awards including Guinness World Records recognition as the youngest artist to reach number one on the Billboard Arabia chart, four Billboard Arabia awards, Best Artist at the Murex d’Or ceremony, and Joy Awards victories.
“This distinctive collaboration reflects our ongoing vision at PUBG MOBILE to transcend traditional gaming boundaries and transform our platform into a unique space that brings together music, creativity, and human experiences. Shami represents the voice of an entire generation in the region, and through this innovative work, we celebrate the connection stories that emerge within the game and continue beyond it, affirming our commitment to supporting regional talent and delivering innovative experiences that deeply resonate with our audience.”
Joe Zogby, Head of Publishing at PUBG MOBILE
More Surprises on the Horizon
The music video represents the opening chapter of a broader creative partnership between PUBG MOBILE and Shami. While this partnership launches with a distinctive cinematic experience, audiences can expect numerous creative milestones inspired by the game to be revealed in the coming weeks. Fans are encouraged to follow PUBG MOBILE’s official channels for the latest updates on these surprises.
As PUBG MOBILE continues to solidify its position, it reaffirms that it is more than just a game—it’s a global platform for connection, self-expression, and creating shared experiences that transcend boundaries. The game is now available for download, offering a free and exceptional combat experience via the App Store and Google Play Store.
