Nissan Saudi Arabia - 10 Years with Petromin

Nissan Saudi Arabia commemorated a major milestone in its regional operations, celebrating ten years of successful partnership with Petromin Corporation during a special event held in Jeddah on February 1, 2026. The anniversary marks a decade of collaboration that has significantly strengthened the automotive brand’s presence across the Kingdom.

The celebration brought together senior global and regional leadership from Nissan, including Massimiliano Messina, Chairperson of the Nissan AMIEO Region, making his first official visit to the Kingdom. Thierry Sabbagh, Divisional Vice President and President for Middle East, KSA, CIS and India for Nissan and INFINITI, also attended alongside His Excellency Amr Al-Dabbagh, Chairman of Petromin Corporation and Chief Executive Officer of Al-Dabbagh Group.

A Decade of Strategic Growth and Expansion

The partnership between Nissan Saudi Arabia and Petromin Corporation has been instrumental in establishing a robust automotive retail network throughout the Kingdom. Over the past ten years, the collaboration has focused on methodical expansion of showrooms and service centers across multiple regions, enhancing customer access to Nissan vehicles and services while improving operational efficiency.

This strategic approach has enabled the delivery of an integrated and seamless ownership experience for customers in major cities and diverse regions across Saudi Arabia. The expansion reflects both companies’ commitment to meeting evolving customer expectations and adapting to dynamic market conditions.

Leadership Commitment to the Saudi Market

“Marking ten years of partnership with Petromin Corporation represents a significant milestone in Nissan’s journey in the Kingdom and affirms Saudi Arabia’s role as a strategic market within our global priorities. Long-term partnerships are fundamental to how we plan for the future, guiding our investment decisions and reinforcing our commitment to markets that are central to Nissan’s sustainable growth.”
Thierry Sabbagh, Divisional Vice President and President of Middle East, Saudi Arabia, CIS and India – Nissan and INFINITI

The high-level participation at the anniversary event underscores Nissan’s commitment to direct engagement with priority markets and reflects the confidence underpinning the long-standing partnership with Petromin Corporation.

Operational Excellence and Customer Experience

“The partnership with Petromin Corporation has set a strong benchmark for effective local collaboration, supporting the development of an operating model aligned with customer expectations and evolving market dynamics. In recent years, our focus has been on driving operational excellence and elevating the customer experience, strengthening our readiness for the next phase while reinforcing the long-term sustainability of Nissan Saudi Arabia’s business in the Kingdom.”
Adib Takieddine, Managing Director at Nissan Saudi Arabia

The partnership has established a benchmark for effective local collaboration in the automotive sector, demonstrating how strategic alliances can drive sustainable business growth while maintaining high standards of customer service and operational performance.

Future Outlook and Continued Investment

The continued expansion of the Nissan network across the Kingdom represents a direct outcome of a long-term, partnership-driven investment strategy. This approach has enabled the development of a resilient and well-balanced presence aligned with evolving customer needs and the broader operating environment in Saudi Arabia.

As the automotive industry continues to evolve with new technologies and changing consumer preferences, the Nissan Saudi Arabia and Petromin Corporation partnership is well-positioned to adapt and grow, maintaining its commitment to delivering exceptional value to customers throughout the Kingdom.