Nintex Announces Investments in Saudi Arabia, Including New Office in Riyadh
BELLEVUE, Wash. and Riyadh, Saudi Arabia, 5 September 2024—Nintex, a leader in process intelligence and automation, has announced the opening of a new office in Riyadh. This move is part of the company’s ongoing investment in the Kingdom of Saudi Arabia (KSA) and the broader Middle East region.
Strategic Importance of Saudi Arabia
“Saudi Arabia is and will continue to be a critical market for technology as the Kingdom pursues ambitious modernization and infrastructure goals under the Vision 2030 framework,” said Amit Mathradas, CEO of Nintex. “By combining automation and AI, Nintex is well-equipped to support essential components of this framework, including the modernization of the public sector and increasing investments in technology.”
Amit Mathradas further emphasized Nintex’s commitment to Saudi Arabia by stating, “With our established relationships with local customers and partners, as well as our new presence in Saudi Arabia, we are dedicated to aiding digital transformation efforts and investing in local talent.”
New Office and Hiring Plans
The new office, located in Al Olaya—the central business district of Riyadh—is a strategic investment for Nintex in KSA. The company plans to hire local talent across various departments, including:
- Channel and Alliances
- Customer Success
- Finance
- Human Resources
- IT
- Marketing
- Sales
- Technical Support
Nintex is also seeking a Vice President and General Manager for the Gulf Cooperation Council (GCC) to lead business operations in the region. In the interim, Ayman El-Hattab, Regional Vice President of Emerging Markets at Nintex, will oversee operations in Saudi Arabia and the Middle East.
Supporting Saudi Initiatives
Nintex’s process automation and intelligence platform currently supports key Saudi initiatives, including the National Industrial Development and Logistics Program (NIDLP), the National Transformation Program (NTP), and various digital transformation efforts nationwide.
Updates on Nintex K2 Products
As part of its ongoing investments in KSA, Nintex will enhance its Nintex Automation K2®️ product offerings. Key areas of investment include:
- Translations and Localization: K2 now natively supports Arabic, French, German, and Spanish for all design experiences. SmartForms also allow for multilingual experiences within a single view or form.
- Modern Experiences: Enhancements in SmartForms include updated controls and themes for an improved user experience.
- Integration and Modernization: Future investments will focus on new integrations with Nintex RPA and Nintex DocGen and updated integration points for modern extensibility standards.
- Governance and Management: The ability to manage workflow draft versions in the designer and improvements in Live Instance Management (LIM) will unlock more excellent capabilities in the workflow engine.
Commitment to Digital Transformation
Ayman El-Hattab commented, “Today’s announcement marks a significant advancement in Nintex’s commitment to Saudi Arabia and the Kingdom’s aspirations for digital transformation.” He added, “By establishing a local office, hiring market experts, and strengthening our key products for the region, Nintex is aligned with the Vision 2030 goals of fostering a digital society and a future of innovation. We look forward to better serving our existing customers and expanding automation capabilities to more Saudi organizations.”
