Mobily Davos WEF 2026 Participation

Mobily Davos WEF 2026 participation concluded successfully as Etihad Etisalat Company (Mobily) wrapped up its presence at the World Economic Forum’s Annual Meeting in Switzerland, demonstrating the maturity of Saudi Arabia’s digital transformation journey and its capacity to convert technology into tangible economic value.

The telecommunications giant’s participation reinforced its role as a national digital enabler supporting Saudi Vision 2030 objectives, as the Kingdom continues to establish itself as a regional technology investment hub where digital infrastructure and economic policy converge to create an advanced model for digital transformation on the global stage.

Mobily CEO Highlights AI-Driven Success at Saudi House

During a panel discussion titled ‘The Human Code: Designing Capability Systems’ at Saudi House, facilitated by the Ministry of Economy and Planning, Mobily CEO Eng. Nezar Banabeela shared insights on how artificial intelligence achieves meaningful impact when objectives are clearly defined. He cited Mobily’s AI-enabled network management during Hajj as a practical example, where AI supported rapid decision-making, coordinated efforts, and empowered high-performance teams to manage unprecedented network demands.

“Success begins with people, not technology, by freeing them from repetitive functions to allow them to focus on strategic tasks, equipping talent with the skills to use AI effectively, and attracting highly skilled individuals.”
Eng. Nezar Banabeela, CEO of Mobily

Strategic Alignment with Global Digital Infrastructure Trends

Eng. Banabeela emphasized the strong alignment between discussions at Mobily Davos WEF and the company’s recently launched strategy, particularly regarding growth through digital infrastructure investment. He noted increasing global recognition of the intersection between power generation and critical infrastructure investment, and its role in enabling Saudi Arabia to strengthen its position as a regional and global technology investment hub.

The CEO stressed the importance of building an “AI culture” within organizations, explaining that Mobily’s 5G network has matched remarkable growth in data traffic with tangible improvements in operational efficiency through AI implementation. This transformation demonstrates how technology can enhance both service delivery and business performance simultaneously.

AI-Powered Asset Management Drives Financial Performance

Addressing the challenge of physical asset verification faced by large organizations, Banabeela explained how Mobily adopted AI to monitor asset movement in real time, providing more accurate insights that contributed to notable improvements in financial performance. He emphasized that this transformation resulted from a corporate culture capable of converting innovative ideas into measurable value.

Building Future Partnerships and Strategic Connections

Beyond panel discussions, Mobily’s participation at Davos included several bilateral meetings and attendance at sessions addressing communications, digital infrastructure, digital transformation, artificial intelligence, quality of life, human development, and other vital issues. These engagements fostered connections and paved the way for future partnerships, strengthening the company’s ability to pursue its new strategy in alignment with Saudi Vision 2030 objectives and the Kingdom’s growing global presence.

The telecommunications leader’s active participation underscores Saudi Arabia’s commitment to digital innovation and its emergence as a key player in shaping the future of global technology infrastructure and AI-driven economic development.