Lumi opens car rental branch in Al Baha to enhance service in the southern tourist area of Saudi Arabia
Riyadh, Saudi Arabia; September 4, 2025: Lumi, a leading mobility provider in the Kingdom of Saudi Arabia, has announced the official opening of its new car rental branch in Baljurashi City, Al Baha Province, southwest of Saudi Arabia. The new branch is strategically placed to better serve tourists and visitors to the area.
Building on its growing presence in key tourist destinations, the Al Baha location is Lumi’s fifth car rental branch within a hotel property, joining existing branches in Tabuk, Al Wajh, and two in NEOM. This latest opening strengthens the company’s commitment to expanding car rental accessibility for travelers across the Kingdom.
Syed Azfar Shakeel, CEO of Lumi, said; “With tourism being a key driver of Saudi Arabia’s growing economy, Lumi is committed to serve this booming sector through our customer-centric services. The opening of our new car rental branch in Al Baha aligns with our strategic growth plan to augment our service throughout the Kingdom. As Lumi continues to grow, our focus remains staunchly on enhancing land mobility accessibility for tourists and residents.”
Lumi’s unique and diverse offerings, including car rentals via digital channels, lease services to Corporate and Government sector clients, as well as used car sales along with a wide and growing network of branches across the Kingdom has solidified its position in Saudi Arabia. The company is aligned with Saudi Vision 2030, to revilatise the land mobility sector by providing residents and visitors with seamless access to transportation.
With its fleet of over 35,000 new and well-maintained vehicles spread across 41 locations in the Kingdom, Lumi offers convenient and seamless booking experience enhanced by efficient customer service built on technology, efficiency and scale. As one of Saudi Arabia’s leading car rental and leasing companies, with branches across 18 cities, they are well-equipped to meet the demands of the Kingdom’s growing population.
