Haier Saudi Arabia Event: Global Sports Experience in Dammam

Haier Saudi Arabia event brings global sports excitement to Dammam from January 12-16, 2026. The leading IoT ecosystem brand hosts a premium sports experience at Corniche Square in Al Khobar, featuring cutting-edge home appliances designed specifically for Middle Eastern climate conditions.

Partnership with Al-Hilal and Liverpool FC Drives Sports Innovation

As the official partner of both Al-Hilal Saudi Football Club and Liverpool Football Club’s local branches, Haier demonstrates its commitment to sports entertainment through technology integration. The 1,856 square meter fan zone offers visitors interactive field and online activities, sports-inspired experiences, and opportunities to win exclusive Al-Hilal merchandise, home appliance prizes, match tickets, and official club collectibles.

The event theme “Playing with the Best” highlights how advanced technologies enhance sports enjoyment while promoting comfortable and active lifestyles for local customers throughout the Saudi market.

Climate-Optimized Home Appliances for Extreme Conditions

Haier’s region-specific products address the unique challenges of Middle Eastern climate conditions, particularly Saudi Arabia’s extreme summer temperatures:

Air conditioners maintain 100% cooling capacity at 55°C with 30-second rapid cooling and continuous operation up to 68°C
Professional inverter technology enables fast cooling, energy savings, and quiet operation with 5-year warranty on all parts and 10-year compressor warranty
Refrigerators feature HCS humidity control system keeping fruits and vegetables fresh for 7 days, plus T•ABT sterilization technology eliminating 99.9% of bacteria
Gaming TVs offer 120Hz refresh rates with low input lag and dedicated gaming modes, enhanced by Dolby Vision technology
Large-capacity washing machines with FPA Direct Drive technology provide quieter, more stable performance with lifetime warranty

With consumers increasingly shifting from product-driven purchases to experience-driven purchases, what truly differentiates brands is how seamlessly their technologies integrate with daily life. At Haier, we focus on building smart technologies that truly understand users and support the way people live and connect every day.
Li Dapeng, CEO of Haier Middle East and Africa

Vision 2030 Alignment and Market Growth Success

Aligned with Saudi Arabia’s Vision 2030, the Kingdom’s transition from a resource-based economy to a consumption and service-oriented economy drives demand for home appliances. Urban expansion, housing construction, and modernizing home lifestyles create opportunities for technology integration in daily life.

In the Middle East and Africa market, Haier has achieved double-digit growth for three consecutive years, consistently outperforming industry benchmarks. The company has maintained its position as the world’s number one major appliance brand according to Euromonitor International’s Global Brand Retail Volume report for 17 consecutive years, demonstrating sustained market leadership through innovation and customer-focused solutions.