EY Studio+ Launches in MENA with AI Solutions

EY Studio+ has officially launched in the Middle East and North Africa (MENA) region, marking a significant milestone in customer-first transformation powered by artificial intelligence. The global consulting giant unveiled this integrated offering at its regional headquarters in King Abdullah Financial District (KAFD), Riyadh, bringing together senior leaders from across industries to witness the future of customer experience innovation.

The launch represents EY’s commitment to helping organizations reimagine experiences and unlock growth in an increasingly AI-driven economy. With a full spectrum of services, deep sector insights, and ecosystem partnerships, the new offering aims to revolutionize how businesses engage with their customers across the region.

Ambitious Growth Plans for Regional Expansion

As part of MENA’s growth trajectory, EY Studio+ plans to scale up its team by an impressive 500% by 2030. This expansion will connect regional talent with over 7,000 global professionals and 200 regional specialists, creating a powerhouse of expertise in customer experience, design, marketing, and sales transformation.

“As the region strengthens its global influence, governments and organizations are moving at unprecedented speed to meet economic priorities and transform how they serve citizens, customers and communities. EY Studio+ marks a pivotal change in enabling this progress, bringing together the best of EY’s global capabilities with deep regional understanding to help shape the future with confidence.”
Abdulaziz Al-Sowailim, EY MENA Chairman and CEO

Comprehensive Service Portfolio Drives Transformation

EY Studio+ empowers organizations through three core pillars of transformation. The customer experience practice helps businesses build empathy with their customers and design differentiated experiences that drive value. The product and service innovation team works with organizations to incubate, launch, and iterate new offerings. Meanwhile, the marketing, sales, and service transformation practice focuses on front office operations to enable efficiency and effectiveness.

“Experience has become the defining source of competitive advantage, whether for a bank, an energy provider or a government entity. EY Studio+ supports clients end-to-end – from defining the experience they want to deliver, to making it real through technology, data and execution.”
Omar Odeh, EY MENA Consulting Leader

Strategic Partnership with STC Strengthens Ecosystem

During the launch event, EY signed a memorandum of understanding with STC, reflecting the firm’s continued commitment to fostering strategic collaboration across the Kingdom. This partnership demonstrates the ecosystem-led approach that EY Studio+ brings to innovation and transformation initiatives.

AI-Powered Solutions for Modern Challenges

The integrated approach combines human-centered design, AI-powered technology, and commercial insight to deliver measurable outcomes. From digital government services to modernized banking journeys and energy sector platforms, organizations across MENA face pressure to deliver impact at speed. EY Studio+ addresses these challenges by moving beyond strategy to deliver real, tangible results.

“Our teams help organizations turn bold experience ambitions into measurable outcomes by combining human-centered design, AI-powered technology, and commercial insight. This integrated approach represents a fundamental shift in how experiences are conceived, delivered, and scaled.”
Serkan Memisoglu, EY MENA Studio+ Leader

The MENA launch reinforces EY’s investment in customer and growth capabilities across the region, supporting public and private sector leaders as they navigate an increasingly digital, AI-enabled economy.