Elm Expands Investment in Madar Digital Logistics Platform
Elm Company announced an increase in its stake in Sahl Almadar Trading Company, owner of the Madar logistics platform, during the Supply Chain & Logistics Conference 2025 in Riyadh. The December 16 announcement marks an expansion of Elm’s 2021 investment, when it acquired a 30% stake in the Obeikan Group affiliate.
The agreement was signed at the conference’s seventh edition, held under the patronage of Transport and Logistics Services Minister Eng. Saleh Al-Jasser. However, the company did not disclose the new ownership percentage or financial terms of the transaction.
Key Takeaways
- Elm increases its existing 30% stake in Sahl Almadar Trading Company
- Agreement announced at Saudi Arabia’s largest supply chain industry gathering
- Transaction remains subject to regulatory approvals
- Move aligns with Elm’s B2B sector expansion strategy
About the Madar Platform
Madar is a digital platform connecting shippers and carriers in Saudi Arabia’s logistics sector. According to Eng. Abdullah Abdulrahman Al-Obeikan, CEO of Obeikan Group and Chairman of Sahl Almadar Trading Company, the platform offers shipment tracking, process automation, and government services integration.
The platform also includes a digital marketplace and payments system. These features aim to improve operational efficiency in the Kingdom’s logistics industry, Al-Obeikan said.
Strategic Significance for Saudi Logistics
The expanded investment supports Saudi Arabia’s efforts to develop its logistics sector as part of Vision 2030 economic diversification goals. The Kingdom aims to establish itself as an international logistics hub connecting three continents.
“This step reflects Elm’s commitment to supporting the Kingdom’s economic and digital transformation objectives,” said Mohammed bin Abdulaziz Al-Omair, CEO of Elm Company. The integration of Madar’s capabilities with Elm’s digital infrastructure will create end-to-end logistics solutions, he added.
Al-Omair stated that the combined offering would cover shipment planning, compliance, fleet management, payments, and operational analytics.
Elm’s Digital Transformation Vision
Elm describes its strategy as moving beyond traditional logistics to deliver efficiency and transparency. The company positions the Madar investment as part of its non-organic growth approach in the B2B sector.
“With Madar’s technologies and Elm’s digital expertise, we aim to become the digital enabler for the logistics business sector,” Al-Omair said. The company views logistics as one of the most promising sectors for expansion.
Regulatory Approval Pending
The transaction’s completion depends on obtaining relevant regulatory approvals, according to the company’s statement. No timeline was provided for when these approvals might be secured.
The original 2021 investment aimed to support entrepreneurship and strengthen digital partnerships in Saudi logistics services. Therefore, this expansion continues Elm’s strategic direction in the sector.
