Elite Group Holding Wins Superbrands UAE 2025 Award

Elite Group Holding, the exclusive partner of Jetour and SOUEAST in the UAE, has been officially recognised with the prestigious Superbrands UAE’s Choice 2025 award. This recognition reinforces its position as one of the nation’s most trusted automotive brands, while the company strengthens its sustainability commitment through a new partnership with Goumbook.

Elite Group Holding Receives Prestigious Industry Recognition

Following a rigorous evaluation process by the Superbrands Council and industry experts, Elite Group Holding earned the Superbrands UAE’s Choice 2025 seal and award, acknowledging its exceptional brand impact and customer-first philosophy. The accolade reflects strong consumer confidence, market leadership, and the Group’s continuous efforts to elevate industry standards.

This recognition is a testament to the trust our customers place in us and our commitment to elevating the automotive journey. The Superbrands UAE’s Choice 2025 award reinforces our dedication to delivering value, innovation, and excellence at every touchpoint.
Haroon Hayat, Group CFO of Elite Group Holding

Sustainability Partnership with Goumbook Launches Green Initiative

Building on this milestone, Elite Group Holding announced an innovative CSR initiative with Goumbook, the UAE’s leading social enterprise dedicated to accelerating Sustainability and Climate Action. This collaboration aligns with the Group’s vision to contribute positively to environmental protection.

The partnership with Goumbook included tree planting activities as part of a team-building program, strengthening the Group’s commitment to the UAE’s sustainability goals. The company acknowledges its environmental responsibility as a key player in the automotive sector and commits to offsetting it through meaningful initiatives.

New Hybrid SUVs Support Greener Mobility

Elite Group Holding recently introduced two eco-conscious products within its portfolio: the Jetour T2 iDM and SOUEAST S06DM. These advanced plug-in hybrid SUVs are designed to reduce emissions and promote greener mobility in the region, supporting the UAE’s commitment to reducing its carbon footprint.

As Elite Group Holding continues to expand its automotive footprint across the UAE, the Group remains dedicated to delivering excellence through its brands while contributing positively to the nation’s environmental goals. The company’s approach blends innovation with accessibility through its portfolio of partners including Jetour, SOUEAST, and Zenvo.