Digitect and BBD Perfect Storm Form Exclusive Partnership for Saudi Market
Jeddah-based marketing agency Digitect and London’s BBD Perfect Storm have signed an exclusive strategic partnership to deliver brand transformation and communication services across Saudi Arabia. The Digitect BBD Perfect Storm partnership, announced December 8, combines local market expertise with international branding capabilities.
Key Takeaways
- Exclusive partnership covers Saudi Arabia and broader regional operations
- Combines Digitect’s Saudi market presence with BBD Perfect Storm’s brand transformation expertise
- Services span brand positioning, creative campaigns, digital marketing, and cultural consulting
- Partnership aims to serve clients operating in Saudi Arabia and wider Middle East
Partnership Scope and Services
The Digitect BBD Perfect Storm partnership will offer end-to-end branding services, according to the companies. Additionally, the collaboration integrates Digitect’s production capabilities and regional presence across Jeddah, Riyadh, Dubai, and Cairo with BBD Perfect Storm’s strategic framework for brand and cultural transformation.
Services under the partnership include brand positioning, purpose development, creative campaigns, digital marketing, content production, activations, and cultural consulting. Therefore, clients will have access to both strategic planning and local execution capabilities.
Leadership Perspectives
“By joining forces with BBD Perfect Storm, we are unlocking a new dimension of creative and cultural impact for brands operating in Saudi Arabia,” said Yousef Sharbatly, Founder and CEO of Digitect. The partnership enables delivery of work that “speaks to audiences” while shaping culture, according to Sharbatly.
Jason Foo, CEO of BBD Perfect Storm, stated the partnership “creates transformational possibilities” for both agencies and their clients. Furthermore, Foo noted that the Middle East has been an important market for the London-based agency.
Market Context
The partnership announcement comes as Saudi Arabia’s marketing and creative services sector expands alongside the Kingdom’s economic diversification efforts. However, neither company disclosed financial terms or specific client commitments at this stage.
Digitect operates across Saudi Arabia with additional presence in Dubai and Cairo, offering creative and marketing solutions including brand storytelling, social media, and media buying. Meanwhile, BBD Perfect Storm, founded in 2013, specializes in brand and cultural transformation with a focus on strategic thinking and purpose-driven communications.
