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Category: Telecom

The Region’s Tourism Boom Drives Record Growth in eSIM Adoption

The tourism boom in the GCC has driven a record 20% growth in eSIM adoption across the Middle East and North Africa (MENA) region in 2024. Saudi Arabia recorded a 15% increase in international flight bookings, while the UAE saw a 16% rise in international visitors. This growth has fueled the demand for seamless digital connectivity, making eSIMs the preferred choice for travelers.

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