CARMA Partners with Earned First for Reputation Measurement- Saudishopper

CARMA, the global leader in media intelligence and reputation insights, has announced a strategic reputation measurement partnership with Earned First, a media and events platform focused on public relations and corporate affairs. The partnership was revealed ahead of PRAXIS MENA 2026, scheduled to take place in Dubai on February 3rd.

Strategic Partnership Combines Global Intelligence with Community Platform

The collaboration aims to equip communications leaders with enhanced analysis, stronger benchmarking capabilities, and actionable insights for informed decision-making. By combining CARMA’s global intelligence capabilities with Earned First’s extensive community and event platform, both organizations seek to advance trust and connections in today’s complex communications landscape.

The partnership covers events in Abu Dhabi and Singapore, where CARMA plans to unveil the latest in its series of Global Country Reputation Reports. This reputation measurement partnership represents a significant step forward in providing evidence-based insights to communications professionals.

UAE Country Reputation Report Launch at PRAXIS MENA

CARMA’s Group CEO, Mazen Nahawi, will present at PRAXIS MENA 2026 on February 3rd to officially launch CARMA’s first UAE Country Reputation Report. The presentation will reveal exclusive insights into national reputation dynamics, key stakeholder perceptions, and communication strategies for building trust in complex media environments.

Earned First has built a strong platform for dialogue and collaboration within the communications industry. This partnership enables us to share globally benchmarked intelligence with a community focused on improving how reputation is measured and managed.
Mazen Nahawi, Group CEO of CARMA

Future Initiatives and Strategic Advantages

The partnership will support future initiatives including knowledge-sharing sessions, region-specific insights, and collaborative programmes focused on best practice measurement. Arun Sudhaman, Founding Editor at Earned First, emphasized that reputation has become an operating discipline requiring evidence and strategic leadership rather than theoretical discussion.

Registration for PRAXIS MENA 2026 is now open through Earned First’s platform, offering communications and corporate affairs professionals access to strategic dialogue, practical learning opportunities, and forward-looking industry discussions in Dubai.