Axis Communications Launches New Experience Center in Riyadh: Advancing Security Innovation in Saudi Arabia
Axis Communications, the Swedish security and surveillance technology leader, has marked a significant milestone in its Middle East expansion with the opening of its new office and Axis Experience Center (AEC) in Riyadh. Located on Al Urubah Road, this strategic hub represents the company’s commitment to strengthening its presence in Saudi Arabia and advancing innovative security solutions across various sectors.
“Saudi Arabia remains a big part of Axis’s strategic growth plan in the Middle East,” said Anan Elyan, Regional Sales Manager at Axis. “The opening of the new center cements our presence and forwards the values of excellence, innovation, and partnership in the region.”
The AEC serves as a comprehensive demonstration facility where visitors can experience firsthand how Axis technologies address the unique needs of different industries. Peter Lindström, Executive Vice President and Head of Sales and Marketing at Axis, highlighted specific innovations such as the AXIS P3265-LVE Dome Camera with Lightfinder technology, showcasing the company’s commitment to superior image quality and advanced analytics.
Key Focus Areas:
- Critical Infrastructure:
The center emphasizes solutions for vital sectors such as oil, gas, and energy distribution. Visitors can explore how multiple technologies – including thermal and visual cameras, radar, audio speakers, and access control systems – work together to create comprehensive security solutions for hazardous and potentially combustible environments. - Smart Cities:
Aligned with UN Sustainable Development Goal 11, the AEC showcases how Axis technologies contribute to urban development through IoT applications, people and traffic flow management, and enhanced public services delivery. - Industry-Specific Solutions:
The facility demonstrates customized solutions for various sectors, including hospitality, civil services, and urban infrastructure, highlighting how Axis products are designed and certified to meet specific industry requirements.
Partner Benefits:
Axis partners receive exclusive advantages at the AEC, including:
- Venue Access for client events
- Support from technology specialists
- Networking opportunities
- Hands-on product demonstrations
- Training initiatives
“The biggest value offering of the AEC is that we not only highlight the products deployed for each industry but also how the design and features of that particular product align with the specific needs of that industry,” said Verena Rathjen, Vice President of Axis Communications EMEA.
The center represents Axis’s long-term commitment to the region, serving as a platform for knowledge sharing, partnership building, and technological innovation in security and surveillance. Axis aims to transform traditional security approaches through this facility while contributing to the kingdom’s technological advancement and urban development goals.
