Aramex Partners with Sprinklr to Enhance Customer Experience in Over 65 Countries
Dubai, United Arab Emirates – May 13, 2025: Aramex, a global leader in logistics and transportation, has announced an expanded partnership with Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises. This strategic collaboration aims to revolutionize digital customer interactions for Aramex customers across more than 65 countries, enabling seamless, AI-driven customer support at scale.
Aramex and Sprinklr: Transforming Customer Experience with AI
The partnership between Aramex and Sprinklr represents a significant step forward in customer experience management, leveraging advanced digital tools and AI-powered automation. Since 2022, Aramex has modernized its customer experience with Sprinklr Service, which includes:
- AI-Driven Automation: Automating 99% of customer cases, significantly reducing manual intervention.
- WhatsApp Integration: Providing 24/7 customer support with instant messaging capabilities.
- Sprinklr Voice and Conversational AI: Enabling real-time, personalized interactions through multiple digital channels.
Francoise Russo, Chief Digital and Technology Officer at Aramex, commented:
“Aramex is deeply committed to customer-centric innovation. We are evolving beyond legacy systems to embrace AI-driven customer engagement. Sprinklr is helping us scale seamless, real-time interactions while boosting operational efficiency.”
As e-commerce continues to reshape customer expectations, Aramex is leveraging Sprinklr’s capabilities to deliver instant, personalized service, meeting the growing demand for seamless digital customer interactions.
Achieving Operational Excellence with AI-Driven Automation
The results of this partnership have been transformative for Aramex, including:
- 99% Case Automation: Reducing the need for manual handling and improving response times.
- 1 Million+ Agent Hours Saved Annually: Freeing up support teams to focus on complex customer issues.
- Enhanced Customer Satisfaction: Faster case resolution and personalized support across digital channels.
- Optimized Operational Costs: Efficient resource management through AI-driven solutions.
Amjad Al Sabbah, Group Vice President for the Middle East and Africa at Sprinklr, stated:
“Sprinklr is revolutionizing how companies connect with, support, and understand their customers through digital channels. Aramex is leading the way, and we are proud to support their transformative journey.”
By embracing Sprinklr’s Unified-CXM platform, Aramex has redefined its approach to customer service, ensuring a consistent, high-quality experience across 65+ countries. The partnership also aligns with Aramex’s broader strategy of leveraging technology to enhance operational efficiency and customer satisfaction.
Looking Ahead: A Future of Seamless Customer Engagement
As Aramex and Sprinklr continue to strengthen their partnership, the focus remains on delivering exceptional customer experiences through innovative technology. The collaboration serves as a model for how enterprises can harness the power of AI and digital solutions to transform customer support at scale.
