Snap’s AR Ramadan Mall Reaches 16.8 Million Users in 2025
Snap Inc. has unveiled impressive 2025 results for its AR Ramadan Mall, demonstrating the platform’s commitment to creating culturally relevant shopping experiences. The AR Ramadan Mall reached over 16.8 million users across the MENA region, solidifying its position as a defining seasonal destination for digital commerce during the Holy Month.
The 2025 edition marked the fourth consecutive year of the AR Ramadan Mall on Snapchat, showcasing Snap’s continued investment in augmented reality formats that support seasonal shopping behaviors. The experience recreated the charm of GCC heritage towns as a mystical digital village, featuring streets of storefronts where users could browse and discover products together, mirroring how people naturally connect and explore during Ramadan.
AR Ramadan Mall Features and Brand Partnerships
The AR Ramadan Mall 2025 featured multiple interactive AR brand environments across diverse categories including beauty, fashion, electronics, food and beverage, and e-commerce. Participating brands included Givenchy, NiceOne, Al Majed Oud, Faces, Max Fashion, Tecno, Adfaz, Almarai ‘Alyoum, and Keeta, offering Snapchatters innovative ways to explore products and collections throughout the Holy Month. This diverse brand participation demonstrates the broad appeal and commercial viability of the AR Ramadan Mall platform.
Impressive Engagement Metrics and User Behavior
Throughout the 2025 season, the AR Ramadan Mall generated remarkable engagement statistics. The platform achieved 250 million impressions while driving 195.1K+ swipes and 265.1K+ total shares. Average AR engagement time rose 30.25% compared to 2024, with Snapchatters spending an average of over 26 seconds interacting with brand environments. These metrics underscore the effectiveness of the AR Ramadan Mall in capturing user attention and driving meaningful engagement during the seasonal shopping period.
Social Sharing and Community Connection
Sharing emerged as a key behavior throughout the AR Ramadan Mall experience, with 265.1K+ total shares and user-to-user redistributions. Users explored the mall together with friends and family, reinforcing the social nature of discovery on Snapchat. This emphasis on shared exploration reflects how Ramadan shopping is fundamentally a communal experience, and the AR Ramadan Mall successfully translated this cultural aspect into digital form.
“The AR Ramadan Mall is more than a digital storefront; it is a digital landmark that mirrors the heartbeat of the community. By blending the spirit of the Holy Month with immersive technology, we’ve turned seasonal discovery into a shared cultural event, proving that when AR is built for connection, it commands unrivaled attention and measurable impact.”
Mohammed Bouarib, Regional Creativity Strategy Lead at Snap Inc.
Future Plans and Continued Innovation
Building on the momentum of the 2025 season, Snap is already planning the fifth edition of the AR Ramadan Mall for 2026. The company continues to focus on seasonal AR experiences that align with how audiences explore, connect, and shop together during Ramadan across MENA and global markets. This commitment to innovation demonstrates Snap’s understanding of the importance of culturally relevant technology in driving engagement and commerce.
The success of the AR Ramadan Mall highlights the growing importance of augmented reality in retail and seasonal commerce. As brands and consumers increasingly embrace immersive shopping experiences, platforms like Snapchat are positioning themselves at the forefront of this digital transformation, creating meaningful connections between brands and audiences during culturally significant moments.
