Alike Launches Customisable Digital Tourist Passes

Alike, the AI-powered unified social travel platform, has launched its customisable digital tourist passes for Dubai, London, Paris, and Singapore. The passes allow travellers to build their own city itineraries instead of purchasing fixed bundles, providing greater flexibility while offering savings of up to 50% compared with individual ticket purchases.

Flexible Tourist Passes Replace Fixed Bundles

Together, these four cities welcomed close to 80 million international visitors in 2024. The launch marks the expansion of Alike’s modular pass infrastructure across multiple global hubs, designed to scale to additional cities with minimal friction.

The introduction of the new customisable digital tourist passes follows the success of The Abu Dhabi Pass, built and operated by Alike for the Department of Culture and Tourism – Abu Dhabi. The personalised travel and experiences segment is projected to grow from USD 170 billion in 2025 to more than USD 315 billion by 2029.

Travellers increasingly expect travel to adapt to them, not the other way round. Traditional bundled passes often include attractions people never intended to visit. Alike’s passes give them choice and clarity, they create their own journey and pay only for what they value.
Ashish Sidhra, Co-Founder of Alike

Unified Digital Experience Built for Scale

The passes are powered by Infinity, Alike’s proprietary travel technology platform. Building upon Alike’s mission of ending fragmentation in travel, these passes put everything, from discovery to ticket redemption, into one digital journey, accessible on any device.

Instant booking confirmations
Digital QR codes for entry
Online management for timed access where applicable
Transparent savings of up to 50%
24/7 customer support when required

Global Expansion Plans Target 25 Major Destinations

The global city pass market is valued at approximately USD 2.5 billion in 2024 and is projected to grow to nearly USD 6.5 billion by 2033. Leveraging its platform-led approach, Alike plans to extend its tourist passes to more than 25 major destinations across Europe, Asia and North America by the end of 2026.

For more information about Alike’s Tourist Passes, visit www.alike.io/tourist-passes. The customisable digital tourist passes represent a significant shift toward personalised, flexible travel experiences that adapt to modern traveller preferences.