ALEC FITOUT Expands Saudi Team 10x to Support Museum, Hospitality, and Entertainment Projects
Riyadh, Saudi Arabia – May 13, 2025: ALEC FITOUT is making a significant investment in the Saudi Arabian market, scaling its local team tenfold to meet the surging demand for luxury hospitality, museum, cultural, and themed entertainment projects. With a current management staff of 160, the company is ramping up its workforce to enhance its capacity to deliver complex, high-quality projects across the Kingdom.
Meeting Growing Demand in Saudi Arabia
Since entering the Saudi market, ALEC FITOUT has successfully secured major projects in its core sectors of luxury hospitality fitout, themed entertainment, museums, and cultural attractions. This rapid growth is fueled by the Kingdom’s ambitious Vision 2030 goals, which emphasize cultural development, sustainable tourism, and world-class entertainment.
Laurent Farge, Managing Director of ALEC FITOUT, emphasized the importance of this expansion:
“Saudi Arabia is undergoing a cultural and creative renaissance, and the pace of development is unprecedented. Our expansion is a strategic move to support the Kingdom’s rapid transformation and meet the growing demand for high-end projects.”
Leveraging Local Talent and Global Expertise
ALEC FITOUT’s strategy is built on a combination of local talent and global expertise, enabling it to deliver complex, high-end projects with unmatched quality. The company is also leveraging cutting-edge technologies, including:
- Automation and Robotics: Streamlining project delivery and enhancing efficiency.
- Artificial Intelligence (AI) Tools: Optimizing design and project management.
- Sustainable Materials: Integrating eco-friendly materials to support green building practices.
This commitment to technology and sustainability aligns with Saudi Arabia’s Vision 2030 goals, which prioritize environmental stewardship and sustainable growth.
Major Ongoing Projects in Saudi Arabia
ALEC FITOUT is currently working on 15 regional projects, with seven of them located in Saudi Arabia. These include:
- Qiddiya Aquarabia Waterpark: Delivering over 150,000 square meters of hyper-realistic theming, including rockwork, sculptural elements, and scenography.
- Red Sea Marine Life Institute: Executing architectural fit-out works for a state-of-the-art marine research and education facility.
- Six Senses Amaala Resort: Creating a luxurious interior design that blends contemporary aesthetics with local heritage across 125 keys.
- W Hotel in King Abdullah Financial District, Riyadh: Managing complete architectural fit-out, MEP, and specialist systems for a high-end hospitality experience.
A Strategic Focus on Culture, Hospitality, and Entertainment
As Saudi Arabia positions itself as a global hub for culture, entertainment, and luxury tourism, ALEC FITOUT is uniquely positioned to support this transformation. The company’s expertise in delivering world-class museum, cultural, and entertainment projects aligns perfectly with the Kingdom’s ambitions.
Laurent Farge highlighted the company’s commitment:
“We’ve stayed true to our core focus—delivering complex, high-end projects in museums, luxury hospitality, and themed entertainment. Our strategy and vision allow us to push the boundaries of what’s possible in design, delivery, and sustainability.”
Capitalizing on Saudi Arabia’s Tourism Boom
Saudi Arabia’s tourism and entertainment sectors are experiencing unprecedented growth:
- Over 25 new museums are planned across the Kingdom.
- 362,000 new hotel rooms are expected by 2030.
- The entertainment sector is projected to reach SAR 36 billion in consumer spending by 2030.
Long-Term Commitment to Saudi Arabia
By expanding its local team and investing in new technologies, ALEC FITOUT is demonstrating its long-term commitment to Saudi Arabia. The company’s strategy is to deliver world-class projects that enhance the Kingdom’s cultural and tourism landscape while adhering to the highest sustainability standards.
A Vision for the Future
ALEC FITOUT’s expansion is a testament to its confidence in the Saudi market. With a focus on luxury, culture, and innovation, the company is poised to play a key role in supporting Saudi Arabia’s Vision 2030 goals and creating iconic landmarks that will define the Kingdom’s future.
