AIS and ZTE Achieve AIR RAN Commercialization at Thailand BMMF
ZTE Corporation has successfully completed AIR RAN commercialization with AIS during Thailand’s Big Mountain Music Festival #15, marking a significant milestone in 5G and AI integration for large-scale events. The deployment demonstrates how AIR RAN enables experience monetization by transforming traditional data volume business into premium experience value through plug-in intelligence.
AIR RAN Commercialization Delivers Exceptional Performance Under Extreme Congestion
During the Big Mountain Music Festival #15 held on December 6-7, 2025, tens of thousands of attendees created extreme regional traffic surges and complex service models. The festival environment presented unprecedented challenges, with downlink PRB utilization remaining higher than 80% and uplink PRB exceeding 60%, far surpassing typical network load levels. Traditional experience assurance approaches struggled to address such congestion, often resulting in video buffering and messaging delays.
The ZTE AIR RAN solution, featuring an embedded intelligent computing board in legacy BBU, leverages AI-driven user experience perception and intelligent resource scheduling to achieve millisecond-level resource allocation. The system provides close-loop experience evaluation for key applications like short videos and instant messaging, delivering guaranteed premium experience for high-value customers with zero video lag and zero message delay.
Measurable Experience Improvements for Popular Applications
The AIR RAN deployment achieved remarkable performance improvements for popular applications under extreme network conditions. TikTok throughput increased by 23.74% in extreme downlink congestion scenarios, enabling smoother video playback for festival attendees. Line instant messaging throughput improved by 31.86% under high uplink load, allowing users to upload a 250MB file in just 2 minutes.
These improvements delivered a supreme experience at BMMF, allowing attendees to instantly share their favorite concert moments with friends even in highly-congested networks. The enhanced performance significantly improved customer satisfaction and laid a solid foundation for experience monetization strategies.
Beyond Monetization: Enhanced Network Efficiency and Competitive Advantages
Beyond experience monetization, the AIR RAN solution helps AIS enhance overall network efficiency across multiple dimensions, including spectrum utilization, energy consumption, and operations and maintenance efficiency. The deployment strengthens network competitiveness and creates differentiated advantages through refined operations, delivering a replicable paradigm for AIS’s 5G intelligent network evolution.
As Thailand’s largest outdoor music festival, BMMF#15 provided the perfect testing ground for demonstrating how AI-driven network solutions can transform customer experience in challenging environments. The successful commercialization establishes a blueprint for intelligent 5G network evolution that can be replicated across various high-traffic scenarios and events.
