SCANIA AND GCC OLAYAN LAUNCH NEW TRUCK GENERATION IN THE KINGDOM OF SAUDI ARABIA
Scania, the world’s leading provider of transport solutions, has announced its new and complete truck range in Saudi Arabia, together with GCC Olayan, the exclusive distributor of Scania in the Kingdom since 1981.
Scania’s new truck generation is extending its offering. With its unique modular system, it can now supply more performance steps, connectivity, and a comprehensive palette of productivity-enhancing services and customized transportation solutions.
The promise is that Scania’s customers will always carry out their work most sustainably and profitably, regardless of industry and application area.
With the complete new truck range, which includes the Scania XT and heavy tipper vehicles, Scania sets a new standard for what is premium in the transport industry.
As a result of ten years of development work and investments of over two billion Euros, the new truck generation builds on the values, strategies, and innovations, which for the past 127 years have made Scania an industry leader.
Scania’s heavy tipper is a robust partner developed for optimized performance in the toughest conditions, at a significantly lower cost per tonne and an excellent equipment-to-payload ratio, at a 25% payload increase. The Scania XT offers a solid design that caters to customers who carry out the most challenging tasks with the toughest demands in terms of uptime, productivity, and robustness, with enhanced features to deal with the various challenges the vehicles face in their daily assignments.
Loaded with enhancements, the new truck range further improves Scania’s already strong fuel performance due to improved powertrains and better aerodynamics. Another notable feature is the availability and offering of 24 different cab models. With the driver’s safety at the forefront of Scania’s goals, the new truck range also provides the world’s first rollover side curtain airbag.
Speaking on the launch of the new range in Saudi Arabia, Özcan Barmoro, Managing Director of Scania Middle East, said: “Scania’s new truck generation aims to drive the evolution of the transportation industry in line with Saudi Arabia’s strategy to develop the transport sector with a focus on safety, effectiveness, efficiency, and technology.
Inspired by our core value of putting customers first, global trends and challenges, this generation of trucks is designed to meet better our customers’ needs and the world we live in. It has efficiency in both fuel economy and performance incorporated into a design inspired by the Scania heritage. Our new truck range will contribute to the ambitions of Saudi Arabia to shape the future of its transport industry, powered by innovation.”
Ibrahim Abudayeh, Regional General Manager of GCC Olayan, said: “GCC Olayan prioritizes the delivery of complete effective solutions to our partners in the Kingdom of Saudi Arabia. Having been the exclusive dealer for Scania for over 38 years, we welcome the new developments demonstrated by the new truck generation, which will transform the logistics, transport, construction, and mining industries in line with Vision 2030.”
Scania has been at the forefront of the region’s transport sector for more than four decades, providing outstanding fuel efficiency and optimized vehicles, fully customized and adapted to the Middle East’s requirements and operating conditions.
For further information, please contact:
Peach Kohli, Senior Account Manager, ASDA’A BCW Phone: + 971 4 450 7600
E-mail: peach.kohli@bcw-global.com
