Bespoke Customer Service Drives Alghanim Auto’s Commitment to Deliver the Lincoln Experience to Customers in Kuwait

As part of its continued commitment to growing the Lincoln automotive luxury brand in Kuwait, Alghanim Auto, Lincoln’s official local distributor, has recently concluded the delivery of The Lincoln Way training to its team.

The Lincoln Way is the expression of Lincoln’s style and substance – a suite of enhanced client experiences designed to set Lincoln apart – developed for those who appreciate the ultimate luxury experience.

Delivered by US experts in Lincoln luxury client experiences, the two half-day in-dealership sessions saw participants engage in experiential activities to understand and apply a hospitality-driven process that builds trust and relationships with luxury customers.

“Kuwait is a very important market for Lincoln, and our partnership with Alghanim Auto will help grow the business and deliver excellent products and services to our Lincoln clients,” said Sarah Rae, Director, Lincoln Middle East.

“We commend Alghanim Auto for their continued drive to deliver the bespoke ownership experience that the Lincoln brand promises through their dealership facilities.” Lincoln’s sales in the Middle East skyrocketed in the first half of 2018, up by nearly 28 percent over the same period last year. The all-new Navigator full-size SUV contributed greatly to Lincoln’s growth this year, with the number of Navigators delivered to customers in 2018 already tripling the previous year.

Alghanim Auto is the sole official importer-dealer in Kuwait authorized to perform warranty repairs for Lincoln and Ford vehicles and is the only authorized distributor of genuine Ford and Motorcraft® parts.