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Dell EMC Enables Businesses for Success in the age of Digital Disruption

Dell EMC Enables Businesses for Success in the age of Digital Disruption

Dell EMC today hosted its Executive Summit – ‘Expect Moore’ – for business leaders in the Middle East, Turkey, and Africa region at the InterContinental Budapest in Hungary. At this event, Dell EMC provided a blueprint for digital success and insight into how transformation initiatives can positively impact business results and functions, such as growing revenue, improving products and services, and the speedier introduction of new offerings to the market.


The dawn of theInternet of Everything’, widely referred to as the next industrial revolution, is transforming how businesses across industries operate. According to the Digital Transformation Index study commissioned by Dell Technologies, over half (52%) of respondents have already experienced significant disruption to their industries due to digital technologies, and 78% of respondents consider digital start-ups as a threat, either now or in the future.

The impact of disruption on maintaining a competitive advantage is quite significant today, as 62% of respondents have seen new competitors in their industries due to digital technologies and initiatives, adding to the pressure on established companies to remain competitive.


The Dell EMC Executive Summit opened with a welcome note from Mohammed Amin, Senior Vice President – Middle East, Turkey, & Africa, Dell EMC, followed by the keynote by Geoffrey A. Moore, renowned author, speaker, and advisor, whose work is focused on the market dynamics surrounding disruptive innovations. The event also hosted several sessions, including a practical guide to making digital transformation real, a closer look at the smart cities of the future, the path to artificial intelligence, and security transformation for a digital era.

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