Pepsi® brings together Saudi national icons from across generations for the new
Pepsi® recently revealed its latest brand campaign – ‘Generation after Generation, yet the heart is one,’ bringing together 8 Saudi national icons who have contributed in their unique way to the Kingdom’s prosperity. Through the campaign, Pepsi aims to connect different Saudi generations with a common thread of celebrating Saudi pride. ‘Generation after Generation, yet the heart is one’ is the local extension of the brand’s global creative campaign, ‘LOVE IT. LIVE IT. GENERATIONS.’, which looks to engage generations of Pepsi fans worldwide across the entertainment spectrum that has made the brand an icon in pop culture and sports.
Grounded with an epic and powerful creative film, the ‘Generation after Generation, yet the heart is one’ campaign highlights the conviction that there is something great that can achieve the impossible within every Saudi citizen. The essence of the campaign narrative is brought to life by 8 legendary Saudi celebrities, namely the renowned Saudi musician, singer, and composer Abadi Al Jowhar, football analyst and former player of Al Ahli and Saudi National Team Mohamed AbdulJawad, Humanitarian Ambassador and actor Fayez AlMalki, Al-Hilal and Saudi Karate National Team captain.
Emad AlMalki, Al-Nassr, and Saudi National Team football player Mohammed Al Sahlawi, Al-Hilal and Saudi National Team football player Nawaf AlAbid, Hip-Hop sensation Qusai, and the first woman in Saudi Arabia to be appointed by the United Nations Development Programme as a Goodwill Ambassador Muna Abusulayman.
Commenting on the campaign, Hossam Dabbous, MENA Vice President, Beverage Category, PepsiCo, said, “For over 60 years, Pepsi has managed to build a strong heritage in Saudi. The ‘Generation after Generation, yet the heart is one’ campaign takes our brand legacy forward. It is an inspirational message that aims to be the link between all the generations in the Kingdom, bringing to fore the national pride that exists amongst people of all ages.”
With a nod to its iconic legacy, Pepsi will also reintroduce five of its vintage designs from across the decades in a 360-degree campaign spanning limited-edition packaging, in-store, out of home, and digital. Beginning of March, the retro packaging pulled straight from the brand’s archives will be available on regular Pepsi products in select markets around the world.
