Honor Doubles its Market Share in 2017 in KSA

Growth in accessible smartphones has fuelled the increase in Honor market share and revenue in 2017
Honor, the leading smartphone e-brand under the Huawei Group, announced its market share growth in KSA for the first time since it disrupted the market in 2015.

The brand has been introducing killer value smartphones and cutting-edge technology to the local markets, resulting in it witnessing unprecedented growth in the region with the constant demand for its flagship and X series.

Despite being a stable year for most smartphone vendors, Honor has continued to experience growth and doubling its market share in KSA specifically. Honor has seen a significantly high market share, specifically in both the $150 – $200 price range and the $150 – $250 price category.

Chris Sun Baigong, VP of honor in the MEA region, said, “We are proud to be able to deliver unique, innovative smartphones in a much-cluttered market where we can create new standards for the industry to follow. We are penetrating through a new market need where we can fulfill needs millennials didn’t know existed. We’ve built through incredible brand equity worldwide from number 1 in China, India, Russia, and even Finland.

Now we are breaking new grounds in the Middle East. We are also proud to announce we are going to introduce this month the Honor 9 lite. After the incredible success it received worldwide, we are so excited to bring it to the Middle East, where we will focus on design, camera quality, and innovation. Watch the space as we will be announcing it soon”.