Luxury driven by intelligent performance with PORSCHE DESIGN HUAWEI Mate 10

Two global trailblazing brands – HUAWEI Consumer Business Group (CBG) and Porsche Design Group – have united to create the most coveted blend of style and performance for ultra-luxury enthusiasts in Kingdom of Saudi Arabia, the PORSCHE DESIGN HUAWEI Mate 10.
The smartphone model epitomizes the elite lifestyle in the society with a premium look and feel featuring a distinguished Porsche racetrack stripes design to show off its speed heritage. The signature craftsmanship sports a polished ceramic-texture design and is exclusively available in exclusive Diamond Black color. Inspired by the Porsche Design’s aesthetic craft, which is famous for its seamless curved edges and extremely smooth aesthetic, the graphite-coated texture and symmetrical design is mirrored in the PORSCHE DESIGN HUAWEI Mate 10.
The limited edition model is driven by intelligent performance – intelligent speed, intelligent power and an intelligent camera. The PORSCHE DESIGN HUAWEI Mate 10 is the most powerful Mate Series smartphone, with a 6GB RAM and 256GB ROM storage solution that maximizes performance. Also the world’s most powerful Artificial Intelligence (AI) smartphone, the best in class device boasts a customized User Interface that complements the overall design to showcase the unique sense of speed and customization of Porsche Design.
Commenting on the launch of the PORSCHE DESIGN HUAWEI Mate 10 in the Kingdom, Mr. Pablo Ning, President of Huawei Consumer Business Group Saudi Arabia said: “The Kingdom of Saudi Arabia is one of the markets that appreciates and honors innovation and craftsmanship just as much as Huawei does, that’s why we surely believe our latest limited edition which represents a masterpiece, will be sought after by trendsetters across the Kingdom. The PORSCHE DESIGN HUAWEI Mate 10 is built for luxury aficionados, purveyors of style, who sought to experience the joy of unmatched speed, unsurpassed performance and unrivaled design. Just as HUAWEI is known for its innovative and intelligent devices, Porsche is renowned for its high horsepower and design standards, making this the perfect partnership to develop a unique, luxurious and brilliant model. We deeply value partners with a passion for performance and design.”
Featuring Kirin 970, the world’s first smartphone chipset with a dedicated Neural Network Processing Unit, the Mate 10 series marks the beginning of a new era of smartphone development that brings the future to life with the first ever truly intelligent devices.
Meanwhile, the PORSCHE DESIGN HUAWEI Mate 10 is delivered in special premium packaging with exclusive accessories and VIP member services.
Price and Availability
The PORSCHE DESIGN HUAWEI Mate 10 comes in exclusive Diamond Black Color and is available for purchase exclusively till middle of January 2018 at one of Zain’s Saudi Arabia brand store branches. The luxury model is Priced at 4,888 SAR.
Service Offers
THE PORSCHE DESIGN HUAWEI Mate 10 comes with Mate 10 Care offer that includes an initial 6 months screen damage warranty service available at all Huawei Service centers across the Kingdom.
Mate 10 Care program also includes one-time free engraving service and device hygiene.- The End-
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, mobile broadband (MBB) devices and home devices. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris, where French luxury brands work with Huawei’s engineers to align technology with future fashion trends. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality. Huawei also has more than 10 open labs in China, Europe and other locations, where it works with more than 600 partners. 
In 2016, Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report. The company has seen continuously risen on Interbrand’s list after it became the first mainland Chinese brand to be recognized as a ‘Best Global Brand’ in 2014. 
Huawei CBG Saudi Arabia shares its vision with people who pursue their dreams, people who are visionary challengers, people who are proactive with a strong belief in striving to achieve their goals. Huawei is dedicated to bringing the latest technology to consumers and creating extraordinary experiences for people everywhere.
For more information please visit: consumer.huawei.com/sa, and for regular updates on Huawei Consumer Business Group, follow us on:
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Mohammed Khalaf
Senior Account Executive
Edelman, Saudi Arabia
Mobile: +966 563599919
E-mail: Mohammed.Khalaf@Edelman.com