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iOS 18 makes iPhone more personal, capable, and intelligent than ever

The release introduces all-new customization options, the biggest-ever redesign of Photos, powerful updates for staying connected, and Apple Intelligence, the personal intelligence system

Three iPhone 15 Pro devices are shown in a row, with the first displaying a customized Home Screen, the second showing enhanced Tapbacks in Messages, and the third displaying the redesigned Photos app.

CUPERTINO, CALIFORNIA Apple today previewed iOS 18, a major release that features more customization options, the biggest redesign ever of the Photos app, new ways for users to manage their inbox in Mail, Messages over satellite, and so much more. Users will be able to arrange apps and widgets in any open space on the Home Screen, customize the buttons at the bottom of the Lock Screen, and quickly access more controls in Control Center. Photo libraries are automatically organized in a new single view in Photos, and helpful new collections keep favorites easily accessible. Mail simplifies the inbox by sorting email into categories using on-device intelligence, and all-new text effects come to iMessage. Powered by the same groundbreaking technology as existing iPhone satellite capabilities, users can now communicate over satellite in the Messages app when a cellular or Wi-Fi connection isn’t available.1

iOS 18 also introduces Apple Intelligence, the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant.2 Built with privacy from the ground up, Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context, to simplify and accelerate everyday tasks.

“We are thrilled to introduce iOS 18. It is a huge release with incredible features, including new levels of customization and capability, a redesigned Photos app, and powerful ways to stay connected with Messages. There are so many benefits for everyone,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “This release also marks the beginning of a tremendously exciting new era of personal intelligence with Apple Intelligence delivering intuitive, powerful, and instantly useful experiences that will transform the iPhone experience, all with privacy at the core. We can’t wait for users to experience it.”

New Levels of Customization and Capability

iPhone users have new ways to customize the Home Screen, Lock Screen, and Control Center. Users can now arrange apps and widgets in any open space on the Home Screen, including placing them right above the dock for easy access or perfectly framing a wallpaper. App icons and widgets can take on a new look with a dark or tinted effect, and users can make them appear larger to create the experience that is perfect for them.

iPhone 15 Pro shows the Home Screen with apps and widgets arranged around a photo.
iPhone 15 Pro shows app icons and widgets with a light effect on the Home Screen.
iPhone 15 Pro shows app icons and widgets with a dark effect on the Home Screen.
iPhone 15 Pro shows app icons and widgets with a tinted effect on the Home Screen.
iPhone 15 Pro shows app icons with a larger appearance on the Home Screen.

Control Center has been redesigned to provide easier access to many of the things users do every day, and it gets new levels of customization and flexibility. The redesign delivers quick access to new groups of a user’s most-utilized controls, such as media playback, Home controls, and connectivity, as well as the ability to easily swipe between each. Users can now add controls from supported third-party apps into Control Center to quickly unlock a vehicle or jump right into capturing content for social media — all from one place. The new controls gallery displays the full set of available options, and users can customize how the controls are laid out, including adjusting them to the ideal size and creating entirely new groups.

iPhone 15 Pro shows Control Center.
The refreshed design of Control Center delivers quick access to new groups of a user’s most utilized controls, such as media playback, Home controls, and connectivity, as well as the ability to easily swipe between each.
iPhone 15 Pro shows Home controls.
iPhone 15 Pro shows the controls gallery.

For the first time, users can now switch the controls at the bottom of the Lock Screen, including choosing from options available in the controls gallery or removing them entirely. With the Action button available on iPhone 15 Pro and iPhone 15 Pro Max, users can quickly invoke controls available in the gallery.

For the first time, users can now switch the controls at the bottom of the Lock Screen, including choosing from the options available in the controls gallery or removing them entirely.

Photos Gets a Unified View, New Collections, and Customization

Photos receives its biggest-ever redesign to help users easily find and relive special moments. A simplified, single view displays a familiar grid, and new collections help users browse by themes without having to organize content into albums. Plus, collections can be pinned to keep favorites easily accessible. A new carousel view presents highlights that update each day and feature favorite people, pets, places, and more. Autoplaying content throughout the app brings libraries to life, so past moments can be enjoyed while browsing. Because each user’s photo library is unique, the app is customizable, so users can organize collections, pin collections to access frequently, and include what’s most important to them in the carousel view.

iPhone 15 Pro shows a photo grid and collections in the Photos app.
iPhone 15 Pro shows photo collections labeled Recent Days and People & Pets in the Photos app.
iPhone 15 Pro shows a carousel labeled Favorites in the Photos app.

Powerful Ways to Stay Connected in Messages

iMessage receives all-new text effects that bring conversations to life by amplifying any letter, word, phrase, or emoji with dynamic, animated appearances. Users can better express tone by adding formatting like bold, underline, italics, and strikethrough. Tapbacks expand to include any emoji or sticker, and now users can compose a message and schedule to send it at a later time.

iPhone 15 Pro shows a message being composed with the word “bouncing” selected and the text effect Jitter selected.
iPhone 15 Pro shows a message being composed with the word “bouncing” selected and the text effect Jitter selected.
iPhone 15 Pro shows an iMessage selected with Tapback options, including a heart, thumbs-up, thumbs-down, haha, exclamation point, question mark, and cake emoji.
iPhone 15 Pro shows a birthday message being scheduled for the following day.

When messaging contacts who do not have an Apple device, the Messages app now supports RCS for richer media and more reliable group messaging compared to SMS and MMS.

iOS 18 introduces Messages via satellite for the times when cellular and Wi-Fi connections aren’t available. Powered by the same groundbreaking technology as existing iPhone satellite capabilities, Messages via satellite automatically prompts users to connect to their nearest satellite right from the Messages app to send and receive texts, emoji, and Tapbacks over iMessage and SMS.3 With Dynamic Island, users always know when they are connected to a satellite. Because iMessage was built to protect user privacy, iMessages sent via satellite are end-to-end encrypted.

iPhone 15 Pro shows a text conversation in iMessage with a satellite image and the phrase “Keep Pointing at Satellite… Connected” in the Dynamic Island.

Enhancements to Mail

Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Promotions for marketing emails and coupons. Mail also features a new digest view that pulls together all of the relevant emails from a business, allowing users to quickly scan for what’s important in the moment.

iPhone 15 Pro displays an inbox in Mail with the label Primary shown above a series of emails.
iPhone 15 Pro shows an inbox with multiple emails from United Airlines.

Big Updates to Safari

Safari, the world’s fastest browser,4 now offers an even easier way to discover information on the web with Highlights and a redesigned Reader experience. Using machine learning, Safari can surface key information about a webpage. For example, users can review a summary to get the gist of an article; quickly see the location of a restaurant, hotel, or landmark; or listen to an artist’s track right from an article about the song or album. Reader has been redesigned to offer even more ways to enjoy articles without distraction, with a summary and table of contents included for longer articles.

iPhone 15 Pro displays the Passwords app with a list of app icons shown, including Door Dash, Atlas Obscura, LinkedIn, and more.
iPhone 15 Pro displays an article titled “Can Meditation Change Your Mind” with a summary and table of contents shown.

Introducing the Passwords App

Building on the foundation of Keychain, which was first introduced more than 25 years ago, the new Passwords app makes it easy for users to access their passwords, passkeys, Wi-Fi passwords, and verification codes. The app also includes alerts for users regarding common weaknesses, such as passwords that are easily guessed or used multiple times and those that appear in known data leaks.

iPhone 15 Pro displays the Passwords app with a list of app icons shown, including Door Dash, Atlas Obscura, LinkedIn, and more.

New Privacy Features Designed to Empower Users

iOS 18 gives users even more control with tools to manage who can see their apps, how contacts are shared, and how their iPhone connects to accessories.

Locked and hidden apps offer users peace of mind that information they want to keep private, such as app notifications and content, will not inadvertently be seen by others. Users can now lock an app; and for additional privacy, they can hide an app, moving it to a locked, hidden apps folder. When an app is locked or hidden, content like messages or emails inside the app are hidden from search, notifications, and other places across the system.

iPhone 15 Pro shows a screen with a prompt asking if the user would like to require Face ID for the Photos app.
iPhone 15 Pro shows a screen with a prompt asking if the user would like to hide an app called Treble Threat.
iPhone 15 Pro displays the App Library with a dedicated folder for hidden apps.

iOS 18 puts users in control by letting them choose to share only specific contacts with an app. In addition, developers now have a way to seamlessly connect third-party accessories with iPhone without letting an app see all the other devices on a user’s network, keeping a user’s devices private and making pairing seamless.

iPhone 15 Pro displays a screen with the prompt “How do you want to add contacts” and the options “Select Contacts” and “Allow Full Access.”
iPhone 15 Pro displays an Accessory Setup Kit screen for pairing a microphone with an app called Treble Threat.

Apple Intelligence Transforms the iPhone Experience

Deeply integrated into iOS 18 and built with privacy from the ground up, Apple Intelligence unlocks new ways for users to enhance their writing and communicate more effectively. With brand-new systemwide Writing Tools built into iOS 18, users can rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.

iPhone 15 Pro shows a message being composed with Writing Tools below it, including proofread and rewrite options.

New image capabilities make communication and self-expression even more fun. With Image Playground, users can create playful images in seconds, choosing from three styles: Animation, Illustration, or Sketch. Image Playground is easy to use, built right into apps like Messages, and also available in a dedicated app.

iPhone 15 Pro shows a text message conversation with an animated birthday image.

Memories in Photos lets users create the stories they want to see just by typing a description. Apple Intelligence will pick out the best photos and videos based on the description, craft a storyline with chapters based on themes identified from the photos, and arrange them into a movie with its own narrative arc. In addition, a new Clean Up tool can identify and remove distracting objects in the background of a photo — without accidentally altering the subject.

The new Clean Up tool in Photos can identify and remove distracting objects in the background of a photo — without accidentally altering the subject.

With the power of Apple Intelligence, Siri takes a major step forward, becoming even more natural, contextually relevant, and personal. Users can type to Siri, and switch between text and voice to communicate with Siri in whatever way feels right for the moment.

iPhone 15 Pro shows the user typing to Siri.

With Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing, and larger, server-based models that run on dedicated Apple silicon servers. When requests are routed to Private Cloud Compute, data is not stored or made accessible to Apple and is only used to fulfill the user’s requests, and independent experts can verify this privacy.

Additionally, access to ChatGPT is integrated into Siri and systemwide Writing Tools across Apple’s platforms, allowing users to access its expertise — as well as its image- and document-understanding capabilities — without needing to jump between tools.

Additional features in iOS 18 include: 

  • In Apple Maps, users can browse thousands of hikes across national parks in the United States and easily create their own custom walking routes, which they can access offline. Maps users can also save their favorite national park hikes, custom walking routes, and locations to an all-new Places Library and add personal notes about each spot.
  • Game Mode enhances the gaming experience with more consistent frame rates, especially during long play sessions, and makes wireless accessories like AirPods and game controllers incredibly responsive.
  • Users get new ways to pay with Apple Pay, including the ability to redeem rewards and access installments from their eligible credit or debit cards.5 With Tap to Cash, users can send and receive Apple Cash by simply holding two iPhone devices together.6 Tickets in Apple Wallet bring a richer experience for fans, putting key event information like stadium details, recommended Apple Music playlists, and more at their fingertips.7
  • SharePlay with Apple Music allows even more users to share control of music playing from HomePod, Apple TV, or any Bluetooth-enabled speaker, making listening together more fun and engaging.
  • The AirPods experience gets even more personal, private, and convenient with Siri Interactions, allowing AirPods Pro (2nd generation) users to simply nod their head yes or gently shake their head no to respond to Siri announcements. For even clearer call quality, Voice Isolation comes to AirPods Pro, ensuring the caller’s voice is heard in loud or windy environments. AirPods updates also provide the best wireless audio latency Apple has ever delivered for mobile gaming, and add Personalized Spatial Audio for even more immersive gameplay.
  • In the Notes app, formulas and equations entered while typing are solved instantly with Math Notes. New collapsible sections and highlighting make it easier to emphasize what’s important.
  • In Journal, an all-new insights view helps users keep track of their journaling goals, and the ability to search and sort entries makes it easy to enjoy past memories. Time spent journaling can be saved as mindful minutes in the Health app, and users can log their state of mind right in Journal. A Journal widget is now available for users to quickly start an entry from the Home Screen or Lock Screen, audio recordings are automatically transcribed, and users can export and print journal entries.
  • Calendar becomes even more helpful by showing both events and tasks from Reminders. Users can create, edit, and complete reminders right from Calendar, and the updated month view provides an overview of events and tasks at a glance.
  • In the Health app, Medical ID has been redesigned to make it even easier for first responders to find the most important information in an emergency. The Health app can help users better understand their data during pregnancy by making adjustments and recommendations to reflect changes in their physical and mental health.
  • Emergency SOS Live Video allows users to share context through streaming video and recorded media. In the middle of an emergency call, participating emergency dispatchers can send a request for a user to share live video or media from the user’s camera roll over a secure connection, making it easier and faster to get help.
  • The Home app introduces guest access, providing users with easy ways to grant guests control of select smart home accessories, set schedules for when guests can access the home, and more. For an effortless home entry experience, hands-free unlock with home keys leverages Ultra Wideband technology to allow users to instantly open supported entry locks as soon as they are six feet away from their door. With convenient updates to the Energy category, the Home app makes it easier for eligible users to access, understand, and make more informed decisions about their home electricity use.
  • Accessibility updates include Eye Tracking, a built-in option for navigating iPhone with just eyes; Music Haptics, a new way for users who are deaf or hard of hearing to experience music using the Taptic Engine in iPhone; and Vocal Shortcuts that enable users to perform tasks by making a custom sound.
iPhone 15 Pro shows a list of hikes in Sequoia National Park.
iPhone 15 Pro shows a purchase at Warby Parker with reward points.
iPhone 15 Pro shows a Tap to Cash transaction of $20 with two onscreen buttons below it that say Decline and Accept.
iPhone 15 Pro shows a ticket to an Inter Miami CF vs. New England soccer match with options to view a map of Chase Stadium and an event guide.
iPhone 15 Pro shows a calculation of “Sequoia Group Expenses” in Math Notes.
iPhone 15 Pro displays Insights in the Journal app with journaling streaks, entry stats, and a calendar displayed.
iPhone 15 Pro shows the Health app with a pregnancy tracker and symptoms displayed.
iPhone 15 Pro displays a guest access screen in the Home app.

Availability

The developer beta of iOS 18 is available through the Apple Developer Program at developer.apple.com starting today, and a public beta will be available through the Apple Beta Software Program next month at beta.apple.com. iOS 18 will be available this fall as a free software update for iPhone Xs and later. Apple Intelligence will be available in beta on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri and device language set to U.S. English, as part of iOS 18, iPadOS 18, and macOS Sequoia this fall. For more information, visit iOS 18 and apple.com/apple-intelligence. Features are subject to change. Some features are not available in all regions, all languages, or on all devices. For more information about availability, visit apple.com/ae.

About The Author

Zamil Safwan

As a seasoned telecom engineer with a diverse background, I bring a wealth of experience to the ICT news sphere. My expertise extends beyond traditional telecommunications, delving into the realms of Digital Transformation, Online Advertising, E-commerce, and Start-ups. I possess a strong entrepreneurial spirit, complemented by a keen understanding of the fintech sector, where technology meets finance. This unique blend of skills allows me to offer insightful and informed perspectives on the intersection of finance, technology, and telecommunications in the rapidly evolving digital landscape.

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