Scents of Sanctuary: Lincoln Introduces its Expanded Digital Scent Collection for All-New 2024 Nautilus Launch

• Lincoln expands its scent collection to seven digital in-cabin scents for a fresh and personalized interior experience, first introduced and available in the all-new 2024 Lincoln Nautilus® SUV   
• Fragrances were specially curated by perfumiers for the brand in collaboration with Lincoln designers  
• Digital scents are available for purchase through nearest Lincoln Distributor

Riyadh, KSA March 13, 2024 – As the all-new 2024 Lincoln Nautilus goes on sale, Lincoln is introducing its full in-cabin Digital Scent collection, now offering a total of seven specially curated fragrances. 

For the all-new Nautilus vehicles equipped with Lincoln Digital Scent feature, customers will receive a collection of three in-cabin scents, each with a blend of scents that create a specially curated experience:       

• Mystic Forest: an earthy blend cedarwood, rich notes of patchouli, amber and yuzu citrus    
• Ozonic Azure: a crisp fusion of aromatic patchouli and traces of freesia and spice    
• Violet Cashmere: a harmonization of rich violet, grapefruit, and golden citrus      

Four new available scents now added to the collection include:    

• Cloud Balsam: an invigorating blend of lush pine needles, oak moss, crushed tonka and vanilla beans     
• Serene Seashore: hints of juicy melon, fragrant lily, musk and bright lemon combine in this radiant mixture   
• Twilight Embers: An enchanting suite of patchouli, floral jasmine, fresh apple, and deep leather undertones     
• Sunlight Retreat: Sandalwood and rose highlight this union and are accented by crisp red fruit and balsamic notes   

“We are bringing Digital Scent to the all-new 2024 Lincoln Nautilus, allowing our customers to immerse themselves in revitalizing moments during their drive,” said Teresa Cheung, manager of Customer Experience. “Personalization is important to our customers, and we have allowed them to select their preferred scent to customize their very own in-vehicle sanctuary.” 

Creating an Immersive Experience    

As the focus on overall personal wellness grows, Lincoln continues to explore new ways to bring in signature features to its vehicles. Lincoln engineers and designers have studied how the senses can impact mood, as well as physical and mental wellbeing, and how that translates into a relaxing experience for the customer. The sense of smell is of special interest, as scents and the power of aromatherapy can affect overall mood. 

“Scent is one of the five senses that has one of the strongest connections to not only memory, but emotion and can play a significant role in creating an experience for our customers on the road,” said Flore Tramblin, visualization designer for Lincoln.    

Fragrances were specially curated by perfumiers for the brand in collaboration with Lincoln designers. Lincoln specifically chose to work with fragrance suppliers that use International Fragrance Association (IFRA)-certified fragrances.  

The name Digital Scent is fitting as each scent cartridge features a microchip and is controlled through the vehicle’s center stack touchscreen. The scenting experience also works in collaboration with the new Lincoln Digital Experience, which is easily customizable to let customers extend their digital lives into the vehicle through their favorite apps and services. 

Within the digital scent touchscreen, customers can select the individual scent and control the level of scent dispersion through three levels. Separate profiles can also be created to customize how the scent is dispersed throughout the drive. In addition, smart controls can be customized in the vehicle, allowing the driver to adjust the scent settings so one can truly relax and recharge while scent envelopes the senses with each ride. 

Digital Scent is unique as the cartridges diffuse from the center console, separately from the vehicles’ heating and cooling systems, so the driver can turn the scent on and off independently. Scent cartridges were rigorously tested in temperatures –40˚ F to 185˚ F (–40˚ C to 85˚ C) for compatibility with multiple climates.     

Lincoln Digital Scent cartridges are available as accessories for purchase through nearest Lincoln Distributor.