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aiXplain Expands its Frontier into the Middle East, Accelerating AI Accessibility and Innovation

At Leap 2024, aiXplain announced its expansion, marking a pivotal step towards unleashing the full potential of AI in the Middle East

Riyadh, KSA 12.03.2024 — aiXplain, the world leader in empowering developers and business users with Artificial Intelligence (AI) technologies, announced its strategic entry into the Middle East during the Leap 2024 technology conference.

منصة aiXplain توسّع نطاقها في الشرق الأوسط لتسهيل الوصول إلى التكنولوجيا الذكية والابتكار_ssict_1200_1088

aiXplain’s entry comes as the Middle East has seen rapid adoption of AI. Governments and businesses recognize the global move towards AI and advanced technologies and understand the need to either adapt or fall behind. 

Enterprises in the Middle East looking to harness AI for efficiency and innovation have a powerful ally in aiXplain, which offers a comprehensive collection of over 40,000 AI assets. This diverse marketplace contains models and datasets from the world’s foremost AI pioneers. To make things easier, aiXplain’s streamlined search and browsing capabilities ensure that selecting the optimal models or datasets for any project is efficient and intuitive.

aiXplain’s approach democratizes access to the best AI innovations for MENA region enterprises and simplifies financial overhead. This is a pivotal bridge, bringing global excellence in AI innovation to meet the localized and practical needs of the MENA business landscape. 

The Silicon Valley-based company’s expansion aims to address the unique challenges and leverage the opportunities within the region, making cutting-edge AI technologies more accessible and impactful. aiXplain has set up its regional headquarters in Riyadh, Saudi Arabia, and an office in Dubai, UAE.

aiXplain has already cemented its presence in the region by being involved in numerous projects, most notably with The Saudi Data & AI Authority (SDAIA), highlighting its significant role in advancing AI initiatives across the Middle East.

“The global excitement and opportunity surrounding AI has been remarkable, yet its introduction into each region needs to meet specific localization requirements and provide tailored services to ensure it is meaningful and useful for addressing each region’s needs. I’m thrilled to reconnect with Husni as he leads aiXplain’s mission of democratizing AI in the MENA region,” added Hassan Sawaf, Founder and CEO of aiXplain.

Sawaf brings over three decades of expertise in leveraging advanced AI technologies in mission-critical business operations. Besides founding several machine learning organizations in small and large technology companies, Sawaf has also worked with major Silicon Valley heavyweights such as eBay, Amazon, Meta, and more.

Appointing Strategic Local Leadership for Regional Impact

In line with its vision, aiXplain has appointed Husni Khuffash as Managing Director for the Middle East and North Africa (MENA) region.

Khuffash brings three decades of business development expertise with companies like Google, Microsoft, EY, and others, with a special focus on the MENA region’s energy and government sectors. His educational background in law and an Executive MBA equips him with a unique blend of skills for driving growth, innovation, and client satisfaction. 

Husni’s role at aiXplain will leverage his vast experience to tailor AI solutions for the MENA market, fostering sustainable success and expanding aiXplain’s footprint.

“I am very excited about the opportunity to lead one of the leading AI companies in the world in the MENA region. It gives me great pleasure to be part of building the new wave of AI, which will impact businesses, governments, and individuals.” Khuffash added.


As aiXplain embarks on this strategic journey into the Middle East, it is prepared to set the stage for transforming industries across the MENA region with powerful, customized AI solutions.

About The Author

Zamil Safwan

As a seasoned telecom engineer with a diverse background, I bring a wealth of experience to the ICT news sphere. My expertise extends beyond traditional telecommunications, delving into the realms of Digital Transformation, Online Advertising, E-commerce, and Start-ups. I possess a strong entrepreneurial spirit, complemented by a keen understanding of the fintech sector, where technology meets finance. This unique blend of skills allows me to offer insightful and informed perspectives on the intersection of finance, technology, and telecommunications in the rapidly evolving digital landscape.

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