Lotus’ range of luxury cars returns to the Saudi market following the launch of a strategic partnership with Wallan Trading Company

Saudi consumers will now be able to purchase the all-new Lotus Eletre and Lotus Emira

Riyadh, March 6. 2024

Wallan Trading Company, a leading player in the Saudi automotive sector, has signed a strategic agreement with Lotus, the global luxury electric vehicle maker. As part of the agreement, Wallan Trading Company will serve as Lotus’s official distributor in the Kingdom, providing Saudi consumers seamless access to the brand’s diverse range of luxury vehicles. 

Underlining Wallan Trading Company’s commitment to delivering premium motoring experiences for drivers across the country, the partnership was announced in conjunction with unveiling two new state-of-the-art Lotus electric SUV models: the Lotus Eletre and Lotus Emira.

The partnership agreement was signed on the sidelines of the Luxury Motorshow, held in Riyadh at Seven Concours from 1 to 7 March 2024. It was signed in the presence of Wallan Holding Company Chairman Fahad bin Saad Al-Wallan, Dan Balmer, Lotus’s Executive Director—Asia Pacific, Middle East, and Africa, and a selection of media representatives and leading executives from both entities.

Fahd Al-Wallan, Chairman of Wallan Holding Company, said: “This partnership comes after a 14-year absence of the British luxury brand “Lotus” from the Saudi market, making a strong return through Wallan Trading Company. We are proud of this strategic partnership with a company with a rich heritage in technological innovation and sports car manufacturing for over 70 years. This partnership aligns with Wallan Trading company’s strategic direction to bring the best car brands to the Saudi market and make them available to the Saudi consumer.”

He added: “The Saudi market is dynamic and diverse, with high consumer awareness, and Lotus is the right partner with its pioneering creative capabilities to face the challenges of the next phase, which will prominently feature innovation, electric transformation, connected and autonomous driving”

In turn, the Regional Director of Lotus for Asia, the Pacific, the Middle East, and Africa, Dan Palmer, expressed his happiness and pride in Lotus’s return to the Saudi markets after a long absence through Wallan Trading, a prestigious company in the automotive sector. He mentioned that Lotus cars represent an exceptional lifestyle full of excitement, chosen by a distinguished elite, and are known for their elegant sports designs, high performance, and innovative technologies. Palmer emphasized his cooperation with the local partner to provide the best products and support them with after-sales services, offering customers a comfortable and enjoyable ownership experience.

As part of its mission to safeguard the environment, empower consumers to adopt more eco-friendly habits, and positively impact the development of an advanced circular economy, Lotus has also outlined plans to implement a new sustainability strategy. This strategy will see the global auto leader switch its focus to producing an all-electric lineup of vehicles from 2028 onwards.

Lotus Eletre

Noted for its sporty, dynamic design and outstanding performance, the Lotus Eletre is the world’s first super-electric multi-use vehicle. It was built using an innovative and versatile electrical engineering platform (EPA). The vehicle is 5,103 mm long, 2,135 mm wide, and 1,630 mm high, while its wheelbase extends to 3,019 mm.

Lotus Eletre uses two electric motors that generate a power of up to 905 horsepower, with a torque of up to 985 Newton meters. It accelerates from 0 to 100 km/h in just 2.95 seconds, and its maximum speed reaches 265 km/h. The car can also cover a distance of 600 km on a single battery charge. It can be charged at high speed in just 20 minutes to cover a distance of 400 km, making it an excellent car for daily use.

Lotus Eletre is characterized by luxury, comfort, and safety. It is distinguished by its expansive interior space and is equipped with the latest and most innovative technologies. Its plush heated and cooled leather seats and soft-touch materials also set apart the vehicle. A stunning panoramic sunroof catches the eye, and a high-quality KEF Premium sound system and digital display screens entertain.

The state-of-the-art model delivers an elevated driving experience powered by an intelligent driver assistance system, an advanced navigation system, and the Lotus Hyper OS entertainment system, the latter of which provides access to an extensive suite of leading-edge applications and online services.

The Lotus Eletre is also equipped with four light-detection and range-detection “LIDAR” devices, which use lasers rather than electromagnetic waves. These devices include 18 radars, seven 8-megapixel cameras, and five 2-megapixel cameras. They ensure that obstacles in front of the driver are scanned within a range of up to 200 meters in all directions, even in low light or bad weather conditions.

Lotus Emira

Lotus Emira has an elegant, attractive design, flowing lines, driving dynamics, and cabin comfort. It embodies the ongoing transformation of the famous British sports car manufacturer Lotus. It is based on the latest Lotus sports car engineering, with aluminum body technology.

Lotus Emira was equipped with two options of engines operating on the internal combustion system: a 2.0-liter turbocharged mid-engine with a 4-cylinder capacity, with a power of 365 horsepower and a torque of up to 420.3 Newton/meters, or a 3.5-liter turbocharged mid-engined V6 with a capacity of 400 horsepower and torque. Rotation 430 N/m respectively. Lotus Emira accelerates from zero to 100 km/h in less than 4.3 seconds (4-cylinder engine) and 4.2 seconds (6-cylinder engine), and its maximum speed reaches 275 km/h (4-cylinder engine) and 290 km/h (4-cylinder engine). V6 engine). It is a dual-clutch automatic transmission. 

Wallan Trading Company, a subsidiary of Wallan Holding, is one of the oldest companies in the Kingdom’s automotive sector. With over 45 years of experience, it provides high-quality products and services to its customers. In addition to its partnership with Renault, the company represents major global automobile manufacturers such as Hyundai, Genesis, Geely, and ZEEKR.